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BetterUp

Paid
coachingleadership developmentemployee engagementmental healthcorporate wellnesshuman resourcesl&dperformance managemententerprise saashr tech

A human transformation platform delivering personalized, one-on-one professional coaching, mental health support, and immersive learning to employees at all levels within an organization to foster growth and well-being.

Try it out

BetterUp is an enterprise SaaS platform designed to scale professional coaching and mental fitness across entire organizations. It provides employees with confidential, one-on-one video coaching sessions from a global network of certified professionals, matched through a proprietary algorithm. Primarily serving HR and L&D leaders in mid-market to enterprise companies, BetterUp aims to democratize coaching, which was once reserved for senior executives. The platform's unique value lies in its combination of human connection with data-driven insights, allowing businesses to track engagement, measure progress against goals, and demonstrate a return on investment in their workforce. By integrating coaching with therapy services and on-demand learning, it offers a holistic solution for personal and professional development.

Pros

  • Access to a vast, global network of vetted and certified professional coaches.
  • Personalized coach matching algorithm helps ensure a good fit for individuals.
  • Provides tangible analytics and reporting for HR leaders to measure program impact and ROI.
  • Holistic approach combining professional coaching with mental health support (therapy) and specialist coaching.
  • Highly scalable platform capable of serving thousands of employees simultaneously across different countries.

Cons

  • Premium pricing model makes it inaccessible for smaller businesses or startups.
  • Opaque, quote-based pricing requires engaging with a sales team and lacks transparency.
  • Effectiveness is heavily dependent on individual employee motivation and engagement.
  • The platform experience can feel secondary, with some users noting it primarily functions as a scheduling and communication tool for the human coaching interaction.

Key features

  • 1-on-1 confidential coaching via video and in-app messaging.
  • AI-powered assessment and coach matching.
  • BetterUp Care™ for mental health support, including therapy.
  • Group coaching and interactive workshops (BetterUp for Teams™).
  • On-demand library of learning content including articles, videos, and exercises.
  • Specialist coaching for topics like nutrition, sleep, and communication.
  • Administrative dashboard with analytics on engagement and outcomes.
  • Goal setting and progress tracking capabilities.

Integrations

SlackMicrosoft TeamsOktaAzure Active DirectoryGoogle CalendarMicrosoft Outlook CalendarWorkday (via custom integration/SSO)SAP SuccessFactors (via custom integration/SSO)

Target audience

HR leaders, Learning & Development (L&D) managers, and C-suite executives at mid-sized to large enterprise companies seeking to improve employee performance, engagement, and retention.

Ratings & Reviews

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Key Metrics

Founded

2013

Headquarters

San Francisco, USA

Pricing Tiers

Enterprise Plan

Custom-quoted plans for organizations. Includes access to the full platform, 1-on-1 coaching, analytics dashboard, and basic integrations. Pricing is typically based on the number of participating employees and the scope of services.

Custom Pricing

BetterUp Care™ Add-On

An add-on to the main enterprise plan that provides employees with access to licensed therapists for mental health support, in addition to their professional coach.

Custom Pricing

Specialist Coaching Add-On

Provides access to coaches with deep expertise in specific areas such as nutrition, sleep, effective communication, or diversity and inclusion.

Custom Pricing

Frequently Asked Questions

Top Alternatives to BetterUp

CoachHub

A direct European-based competitor offering a very similar B2B digital coaching platform with a global network of coaches and enterprise analytics.

Modern Health

Choose this if you want a broader mental wellness platform where coaching is one component alongside therapy, medication management, and self-serve resources.

Bravely

This is a strong alternative for companies seeking on-demand coaching focused on resolving specific, immediate workplace challenges rather than long-term development.

Torch

Torch integrates coaching with mentorship and digital learning in a single platform, making it a good choice for organizations focused specifically on leadership development.

Ready to get started?

Join thousands of users and see how BetterUp can transform your workflow today.

Visit BetterUp