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X Premium is a worthwhile investment for content creators and power users who depend on the platform for visibility and engagement, but its value proposition is less clear for casual users.


A premium subscription for X (formerly Twitter) that offers exclusive features like a blue checkmark, post editing, longer posts, and reduced ads.

X Premium, formerly known as Twitter Blue, is a paid monthly subscription that enhances the experience on the X social media platform. It unlocks a collection of exclusive features designed for power users, content creators, and businesses who want greater control, visibility, and monetization opportunities. Subscribers gain access to capabilities that are unavailable to free users, such as the ability to edit posts after publishing, undo a post before it's seen, and write significantly longer posts and upload longer videos. The subscription is offered in three tiers: Basic, Premium, and Premium+. The entry-level Basic tier provides core editing and content creation tools. The mid-level Premium tier adds the prominent blue checkmark, a significant reduction in ads, a boost in reply visibility, and access to the Creator Hub for monetization. The top-tier Premium+ plan removes ads from the main timelines entirely and offers the largest visibility boost, making it ideal for the most active creators and brands on the platform.

Pros

  • Ability to edit posts is a highly practical and requested feature
  • Longer post and video limits are a major benefit for creators
  • Reduced ad load significantly improves the user experience
  • Reply prioritization can measurably increase user visibility
  • Provides a direct path for creators to monetize their content on X

Cons

  • The blue checkmark now signifies payment rather than verified identity
  • Frequent and sometimes confusing changes to features and pricing
  • Value may be questionable for users who don't need creator tools
  • No tier offers a completely ad-free experience across the entire platform

Key features

  • Edit posts for up to one hour after publishing
  • Post longer text (up to 25,000 characters) and videos
  • Blue checkmark indicating an active subscription
  • Prioritized ranking for replies in conversations
  • Reduced ad load (50% fewer ads or no ads depending on tier)
  • Access to Creator Hub for monetization and analytics
  • Undo Post feature to retract a post before it goes live
  • Organize saved posts with Bookmark Folders
  • Customize app icon and navigation bar

Target audience

Active X users, content creators, journalists, brands, and businesses seeking enhanced visibility and features on the platform.


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Key Metrics

Founded

2021

Headquarters

San Francisco, USA

Pricing Tiers

Basic

$3/mo

Premium

$8/mo

Premium+

$16/mo


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