How does Brevo's pricing differ from other email marketing platforms?

Unlike many competitors that charge based on the total number of contacts in your database, Brevo uses a volume-based pricing model where you only pay for the number of emails you actually send each month, making it highly cost-effective for businesses with large lists.

Does Brevo support transactional emails and SMTP?

Yes, Brevo provides a robust API and dedicated SMTP relay service specifically engineered for transactional emails like password resets and order confirmations, ensuring high deliverability rates separate from marketing campaigns.

Can I use Brevo as a standalone CRM for my sales team?

Brevo includes a free built-in CRM that allows you to manage lead pipelines, track deal stages, and centralize customer interactions across email and phone calls without the need for additional third-party software.

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Brevo

Freemium

marketingemail

Brevo is a comprehensive CRM and marketing automation suite that consolidates email, SMS, WhatsApp, and live chat into a single platform aimed at SMBs seeking scalable transactional and promotional tools.

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All-in-one marketing platform for email, SMS, chat, and CRM.

Brevo, formerly Sendinblue, provides a centralized hub for managing the entire customer lifecycle through automated workflows and multi-channel communication tools. Beyond standard email marketing, it offers native capabilities for SMS marketing, WhatsApp campaigns, and a unified inbox for live chat and social media messaging. The platform stands out for its transactional email reliability and its built-in CRM, which allows for detailed lead tracking and deal pipeline management. Brevo integrates seamlessly with major CMS and e-commerce platforms like WordPress, Shopify, and WooCommerce to sync contact data in real-time.

Pros

Provides a unique pricing model based on the number of emails sent rather than the total number of contacts stored in the database.
Includes a robust SMTP relay service that ensures high deliverability for critical transactional messages like order confirmations and password resets.
Offers an integrated WhatsApp Business API allowing users to manage large-scale automated messaging campaigns directly within the marketing dashboard.

Cons

The platform's advanced marketing automation features and landing page builders are restricted to the higher-priced tiered subscriptions.
Email template customization can occasionally feel rigid compared to specialized design tools when attempting to build highly complex, non-standard layouts.
The initial onboarding process for setting up the dedicated IP and domain authentication can be technical for non-experienced users.

Key features

Email
SMS
Chat
CRM

Integrations

WordPressShopifySalesforceZapierGoogle AnalyticsPipedrive

Target audience

SMBs, Marketers, E-commerce businesses

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

500,000+

Founded

2007

Headquarters

Paris, France

Pricing Tiers

Free

Send up to 9,000 emails/month, access email campaigns, and core CRM features.

Free

Starter

More email volume, no daily sending limit, basic reporting & email support.

$9/mo

Business

Includes marketing automation, A/B testing, landing pages, and phone support.

$24/mo

Frequently Asked Questions

Top Alternatives to Brevo

Mailchimp

Consider choosing Mailchimp over Brevo if you require more advanced creative design features and deep integration with a wider ecosystem of third-party e-commerce applications.

ActiveCampaign

Consider choosing ActiveCampaign over Brevo if you need complex, multi-step automation workflows and sophisticated lead scoring capabilities for a high-touch B2B sales cycle.

Klaviyo

Consider choosing Klaviyo over Brevo if your business is primarily built on Shopify and you need hyper-specific behavioral data tracking for personalized SMS and email flows.

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Join thousands of users and see how Brevo can transform your workflow today.

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