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Brevo

Freemium
marketingemail

Brevo is a comprehensive CRM and marketing automation suite that consolidates email, SMS, WhatsApp, and live chat into a single platform aimed at SMBs seeking scalable transactional and promotional tools.

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Brevo, formerly Sendinblue, provides a centralized hub for managing the entire customer lifecycle through automated workflows and multi-channel communication tools. Beyond standard email marketing, it offers native capabilities for SMS marketing, WhatsApp campaigns, and a unified inbox for live chat and social media messaging. The platform stands out for its transactional email reliability and its built-in CRM, which allows for detailed lead tracking and deal pipeline management. Brevo integrates seamlessly with major CMS and e-commerce platforms like WordPress, Shopify, and WooCommerce to sync contact data in real-time.

Pros

  • Provides a unique pricing model based on the number of emails sent rather than the total number of contacts stored in the database.
  • Includes a robust SMTP relay service that ensures high deliverability for critical transactional messages like order confirmations and password resets.
  • Offers an integrated WhatsApp Business API allowing users to manage large-scale automated messaging campaigns directly within the marketing dashboard.

Cons

  • The platform's advanced marketing automation features and landing page builders are restricted to the higher-priced tiered subscriptions.
  • Email template customization can occasionally feel rigid compared to specialized design tools when attempting to build highly complex, non-standard layouts.
  • The initial onboarding process for setting up the dedicated IP and domain authentication can be technical for non-experienced users.

Key features

  • Email
  • SMS
  • Chat
  • CRM

Integrations

WordPressShopifySalesforceZapierGoogle AnalyticsPipedrive

Target audience

SMBs, Marketers, E-commerce businesses

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

500,000+

Founded

2007

Headquarters

Paris, France

Pricing Tiers

Free

Send up to 9,000 emails/month, access email campaigns, and core CRM features.

Free

Starter

More email volume, no daily sending limit, basic reporting & email support.

$9/mo

Business

Includes marketing automation, A/B testing, landing pages, and phone support.

$24/mo

Frequently Asked Questions

Top Alternatives to Brevo

Mailchimp

Popular alternative with overlapping features and a strong user base.

ActiveCampaign

Well-regarded competitor with similar workflows and integrations.

Apollo.io

Trusted option for teams comparing capabilities and pricing.

Ready to get started?

Join thousands of users and see how Brevo can transform your workflow today.

Visit Brevo