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Calm

Freemium
mindfulnessmeditationsleepstress reductionanxietywellnessmental healthaudioself-carerelaxation

Calm offers a massive, high-quality content library for wellness and sleep, but the vast majority of its best features are reserved for its relatively pricey premium subscription.


The #1 app for sleep, meditation, and relaxation, designed to help you manage stress, sleep better, and live a happier, healthier life.

Calm is a market-leading application dedicated to mental fitness, mindfulness, and sleep improvement. It provides a vast library of audio content designed to help users manage stress, reduce anxiety, and get more restful sleep. The content ranges from guided meditations for various lengths and purposes, to an extensive collection of 'Sleep Stories' – soothing bedtime tales often narrated by well-known celebrities. The app is designed for everyone, from absolute beginners taking their first steps into meditation to experienced practitioners looking to deepen their practice. Beyond audio, Calm also offers mindful movement video sessions, breathing exercises, and expert-led Masterclasses on wellness topics. Its user-friendly interface and serene design make it an accessible tool for anyone seeking to incorporate mindfulness into their daily routine.

Pros

  • Extensive library of high-quality audio and video content
  • Beautiful and intuitive user interface
  • Content suitable for all experience levels, from beginner to advanced
  • Popular 'Sleep Stories' feature with celebrity narrators
  • 'Daily Calm' feature provides fresh, consistent content
  • Addresses multiple areas of mental wellness

Cons

  • Most valuable content is locked behind a paywall
  • The annual subscription can be expensive for some users
  • Limited content and functionality in the free version
  • Some users may find the celebrity focus to be a gimmick

Key features

  • Guided meditations for stress, focus, and anxiety
  • Sleep Stories narrated by well-known voices to help you fall asleep
  • Calm Music: exclusive tracks for focus, sleep, and relaxation
  • Breathing exercises and guided breathing programs
  • Mindful movement and gentle stretching video sessions
  • Daily Calm: a new 10-minute meditation provided every day
  • Expert-taught Masterclasses on various wellness topics
  • Mood check-ins and progress tracking

Integrations

Apple HealthGoogle FitSamsung Health

Target audience

Individuals seeking to manage stress, improve sleep quality, and practice mindfulness through guided content.


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Key Metrics

Founded

2012

Headquarters

San Francisco, USA

Pricing Tiers

Free

Free

Calm Premium

$69.99/yr


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