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Clari

Paid
revenue operationsrevopssales forecastingpipeline managementsales analyticsai in salesb2bcrm enhancementsaassales productivity

Clari is an AI-powered revenue platform that captures activity data from all customer-facing teams to provide complete visibility, improve sales execution, and deliver more predictable forecasting for revenue operations.

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Clari is a comprehensive revenue operations (RevOps) platform designed to provide B2B companies with predictability and control over their entire revenue process. It serves sales leaders, revenue operations teams, and go-to-market executives by automatically capturing and analyzing data from CRMs, emails, calendars, and other communication tools. The platform uses AI to generate highly accurate forecasts, identify risks in the sales pipeline, and score account engagement health. Its unique value proposition lies in creating a single source of truth for revenue, eliminating manual data entry and spreadsheet-based forecasting. This allows all customer-facing teams to collaborate effectively and focus on strategic actions that close more deals and prevent revenue leak.

Pros

  • Provides a single source of truth for all revenue data by automatically capturing activity from emails, calendars, and calls.
  • Significantly improves sales forecasting accuracy with AI-driven projections and historical trend analysis.
  • Offers deep visibility into pipeline health, deal momentum, and at-risk opportunities without manual inspection.
  • Reduces manual data entry and administrative tasks for sales reps, freeing up more time for selling activities.
  • Unifies sales, marketing, and customer success teams around a common framework and data set for revenue.

Cons

  • Pricing is not transparent and represents a significant investment, making it less accessible for small businesses.
  • The platform's richness of features can present a steep learning curve for new users and teams.
  • Implementation can be complex and may require dedicated internal resources to manage the integration and rollout.
  • The platform's value is heavily dependent on the quality and completeness of the underlying CRM data it analyzes.

Key features

  • AI-Powered Revenue Forecasting
  • Pipeline Inspection & Management
  • Account Engagement & Health Scoring
  • Conversation Intelligence (Clari Copilot)
  • Mutual Action Plans (MAPs)
  • Automated Activity Data Capture
  • Revenue Analytics & Dashboards
  • Quarterly Business Review (QBR) & Forecast Call Workflows

Integrations

SalesforceGoogle Workspace (Gmail, Calendar)Microsoft 365 (Outlook, Teams)SlackZoomOutreachSalesloftMarketoHubSpotGong

Target audience

Mid-market to Enterprise B2B companies, specifically targeting C-level executives (CROs), VPs of Sales, Revenue Operations (RevOps) leaders, and front-line sales managers responsible for forecasting and pipeline management.

Ratings & Reviews

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Key Metrics

Founded

2013

Headquarters

Sunnyvale, USA

Pricing Tiers

Custom

Clari's pricing is customized based on factors such as company size, number of users, and the specific modules required. The package typically includes access to the full platform, all necessary integrations, and dedicated support. Prospective customers must contact the Clari sales team for a detailed quote.

Available upon request

Frequently Asked Questions

Top Alternatives to Clari

Gong

Choose Gong if your primary need is deep conversation intelligence and AI-driven analysis of sales calls and emails, as this is its core historical strength.

People.ai

People.ai is a strong alternative if the main goal is to automate the capture of all sales activity data and accurately map buying committees within target accounts.

Salesforce Sales Cloud Einstein

Teams deeply embedded in the Salesforce ecosystem might prefer using native Einstein AI and analytics tools to maintain a single-vendor stack, though it may require more customization.

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