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Connected

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sales intelligenceb2b salesrelationship mappinglead generationprospectingnetwork intelligencecrm automationrevopssales tech

Connected is an AI-powered sales intelligence platform helping B2B revenue teams map their collective network, uncover warm introduction paths, and access verified contact data to accelerate the sales cycle.

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Connected provides a comprehensive sales intelligence and relationship mapping platform for business-to-business (B2B) companies. It primarily serves sales leaders, account executives, and business development representatives who rely on networking and warm introductions to build their pipeline. The software aggregates and analyzes metadata from employee networks and CRM data to create a unified relationship graph of an entire organization. Its key value proposition is the ability to surface not just direct connections but also 'who-knows-who' pathways, turning entire company networks into a powerful, automated referral engine. Ultimately, Connected aims to replace manual prospecting with a scalable, data-driven approach to finding and engaging the right buyers through trusted relationships.

Pros

  • Automatically maps an entire organization's network to uncover hidden relationships.
  • Identifies the strongest and most relevant warm introduction paths to key prospects.
  • Integrates directly with Salesforce to enrich contact data and track relationship-based outreach.
  • Centralizes network intelligence, preventing loss of contacts when employees leave.
  • AI-powered prospecting helps find new accounts and contacts that are connected to your team.

Cons

  • Pricing is not transparent and requires a sales demo, suggesting a high entry cost.
  • Effectiveness is highly dependent on widespread employee adoption and consent to connect their accounts.
  • The platform's value may be limited for smaller companies with less extensive collective networks.
  • Data privacy concerns from employees can be a significant hurdle to implementation.

Key features

  • Automated Relationship Graph Mapping
  • Warm Introduction Pathfinder
  • AI-Powered Prospecting Engine
  • Salesforce CRM Integration
  • Contact Data Enrichment
  • Team-wide Network Search
  • Relationship Strength Scoring
  • Centralized Network Intelligence Hub

Integrations

SalesforceGoogle WorkspaceMicrosoft 365GmailOutlookLinkedIn Sales NavigatorOutreachSalesloft

Target audience

B2B sales leaders, account executives (AEs), business development representatives (BDRs), and revenue operations (RevOps) professionals at mid-market to enterprise companies.

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Founded

2020

Headquarters

Tel Aviv, Israel

Pricing Tiers

Business

For teams looking to leverage their relationship network to find warm intros and close more deals. Includes Relationship Graph, Warm Intro Pathfinder, AI Prospecting, and CRM Integration.

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Enterprise

For organizations that want to embed relationship intelligence into their entire go-to-market motion. Includes all Business features plus advanced security, custom integrations, API access, and a dedicated customer success manager.

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Frequently Asked Questions

Top Alternatives to Connected

Affinity

A relationship intelligence platform that serves a broader audience including VC and private equity, chosen for its deep focus on deal flow management beyond just B2B sales.

Introhive

A competitor that emphasizes CRM data automation and cleanliness, often chosen by large enterprises focused on solving complex data hygiene challenges.

UserGems

Focuses specifically on tracking past customers and champions as they change jobs, making it a better choice for teams prioritizing pipeline from previous happy users.

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