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DailyLook

Paid
personal stylingfashionsubscription boxe-commercewomenswearstyle servicewardrobeclothing subscription

DailyLook is a premium personal styling service for women that delivers curated boxes of high-quality apparel and accessories, hand-picked by a real stylist based on your unique size and preferences.


DailyLook functions as a tech-enabled personal styling service targeting busy women who want a curated wardrobe without the effort of shopping. Users begin by completing an in-depth online style quiz, after which they are paired with a professional stylist who curates a selection of items. A key differentiator is the ability to preview these items online before the box ships, allowing for swaps and feedback. The service focuses on contemporary and premium brands, positioning itself as a higher-end alternative in the styling box market. The core value proposition lies in its blend of personalization, convenience, and access to stylist expertise to discover new, high-quality fashion pieces.

Pros

  • Features high-quality clothing from contemporary and premium brands.
  • Allows users to preview items online and request swaps before the box ships.
  • Provides a personalized service with a dedicated human stylist for feedback and requests.
  • Styling fee is credited towards any purchase made from the box.
  • Offers a convenient way to discover new brands and outfits.

Cons

  • The $40 styling fee is non-refundable if no items are purchased.
  • Individual clothing items carry a premium price point, making it a significant investment.
  • Sizing can be inconsistent across the different brands included in a single box.
  • Stylist selections can be hit-or-miss and may not always align with user preferences.

Key features

  • In-depth online style quiz
  • Personal stylist matchmaking and communication
  • Curated boxes with 7-12 items of apparel and accessories
  • Online preview of box contents before shipping
  • Ability to provide item-by-item feedback
  • Web-based account dashboard to manage style profile and order history
  • Styling fee credit system

Integrations

Google (for account sign-up)Facebook (for account sign-up)Pinterest (for style inspiration board linking)PayPalStripeAffirm

Target audience

Busy professional women, working moms, and individuals seeking to elevate their personal style with expert guidance but lacking the time for traditional retail shopping.


Ratings & Reviews

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Key Metrics

Founded

2011

Headquarters

Los Angeles, USA

Pricing Tiers

Styling Box

A $40 styling fee is charged when your stylist begins curating your box. This fee is credited towards anything you purchase. Receive 7-12 pieces of clothing and accessories. Keep what you love and return the rest with free shipping both ways.

$40/box styling fee


Frequently Asked Questions


Top Alternatives to DailyLook

Stitch Fix

A popular alternative that relies more heavily on algorithms alongside human stylists and often features a lower average price point per item.

Wantable

Offers specialized 'Edits' for Style, Activewear, and Sleep & Body, giving users more specific control over the category of items they receive.

MM.LaFleur

A premium option focused specifically on high-quality, functional workwear for professional women, making it ideal for those building a corporate wardrobe.

Ready to get started?

Join thousands of users and see how DailyLook can transform your workflow today.

Visit DailyLook