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DailyLook

Paid
personal stylingfashione-commercesubscription boxwomenswearpersonal shopperapparelpremium fashionclothing

DailyLook is a premium personal styling service for women that delivers curated boxes of 7-12 brand-name apparel and accessory items, letting users try on full outfits at home before purchasing.


DailyLook operates as a personalized e-commerce styling service targeting professional women who seek convenience and expert fashion advice. After completing a detailed style quiz, a personal stylist curates a box containing 7 to 12 items, including clothing and accessories to create complete outfits. Customers can then try everything on at home, keep what they love, and return the rest with a prepaid label. The service's unique value lies in its focus on premium and contemporary brands, a higher item count per box compared to competitors, and the human touch of a dedicated stylist. This model aims to save users time while helping them discover new styles and build a cohesive, high-quality wardrobe.

Pros

  • Personalized curation by a dedicated human stylist.
  • Focus on premium and contemporary brands.
  • Receive a large number of items (7-12) per box to create full outfits.
  • Styling fee is applied as a credit towards any purchased items.
  • Convenient try-before-you-buy model from the comfort of home.
  • Free shipping and returns for all boxes.

Cons

  • The $40 styling fee is non-refundable if no items are kept.
  • Clothing price points are in the premium range, which may not suit all budgets.
  • Service is only available within the United States.
  • Sizing options can be more limited compared to larger retailers.

Key features

  • In-depth online style quiz.
  • Personal styling by a professional stylist.
  • Curated boxes of 7-12 apparel and accessory items.
  • At-home try-on period.
  • Direct messaging with your stylist for feedback.
  • Ability to preview your box before it ships.
  • Flexible delivery frequency (monthly, bi-monthly, or quarterly).
  • Mobile app for managing account and providing feedback.

Integrations

iOS AppAndroid AppPinterestInstagramFacebookAfterpay

Target audience

Busy professional women in their late 20s to 50s who value convenience, professional style guidance, and are willing to invest in premium, contemporary, and designer-quality clothing.


Ratings & Reviews

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Key Metrics

Founded

2011

Headquarters

Los Angeles, USA

Pricing Tiers

Styling Box

A $40 styling fee is charged for each curated box. This fee acts as a credit towards any clothing or accessories you decide to purchase from that box. Includes 7-12 items, free shipping, and free returns.

$40/box


Frequently Asked Questions


Top Alternatives to DailyLook

Stitch Fix

Stitch Fix serves a broader audience including men, women, and kids with a wider range of price points, making it a more budget-friendly and accessible option for general styling.

Wantable

Wantable offers specialized boxes (Style, Active, Sleep & Body) and lets you review your edit online before it ships, giving you more control over the items you receive.

Nordstrom Personal Styling

As the evolution of Trunk Club, Nordstrom's service leverages the retailer's vast inventory of high-end and designer brands, potentially offering a wider and more premium selection.

Ready to get started?

Join thousands of users and see how DailyLook can transform your workflow today.

Visit DailyLook