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An API-first data provider offering comprehensive, real-time SERP, keyword, and marketing data for SEO professionals, agencies, and developers to build their own custom software and analytical tools.
DataForSEO is a specialized Data-as-a-Service (DaaS) platform that provides structured digital marketing and SEO data via a suite of APIs. It is designed primarily for developers, data scientists, and marketing agencies who need to integrate raw, reliable data into their own applications, dashboards, or analytical models. Rather than offering a user-facing dashboard, its core value is delivering clean, parsed data at scale from sources like Google, Bing, Amazon, and more, bypassing the need for customers to build and maintain their own complex web scrapers. The platform covers a vast range of data points, including SERP results, keyword metrics, backlink profiles, on-page analysis, and business listings. This API-first approach allows for maximum flexibility, enabling users to build highly customized SEO tools and data solutions.
Pros
Extensive range of APIs covering SERP, keywords, backlinks, on-page, and more.
Flexible pay-as-you-go pricing model without mandatory monthly subscriptions, which scales with usage.
High reliability and uptime, making it suitable for enterprise-grade applications.
Comprehensive and well-structured documentation with client libraries for Python, Node.js, and PHP.
Provides both real-time data retrieval and access to historical SERP data via DataForSEO Labs.
Cons
Strictly an API service; requires programming knowledge and is not suitable for non-technical marketers looking for a GUI.
Pay-as-you-go costs can become substantial and unpredictable for very high-volume or inefficient usage patterns.
The vast number of endpoints and data options can present a steep learning curve for new users.
A minimum first payment of $50 is required after the trial, which can be a small barrier for hobbyists.
Key features
SERP API with support for Google, Bing, Yahoo and various search parameters like location and device.
Keywords Data API for search volume, suggestions, keyword difficulty, and CPC data.
Backlink Analysis API for checking competitor backlink profiles, anchors, and referring domains.
On-Page API for technical SEO audits, content analysis, and page resource checks.
DataForSEO Labs API offering pre-calculated datasets on keywords and SERPs for large-scale analysis.
Merchant API for scraping product and seller data from e-commerce platforms like Amazon and Google Shopping.
Business Data API for gathering information from Google Maps and other business directories.
Traffic Analytics API for estimating website traffic and engagement metrics.
Integrations
PythonNode.jsPHPGoogle Data StudioTableauPower BIGoogle SheetsAny application capable of making REST API calls.
Target audience
SEO software developers, marketing agencies building custom tools, data scientists, and enterprise-level businesses requiring large volumes of structured SERP and marketing data.
Ratings & Reviews
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Founded
2016
Headquarters
London, United Kingdom
Pricing Tiers
Free Trial
Upon registration, new users receive a $50 credit to their account balance, allowing for free testing of all APIs.
Free
Pay-As-You-Go
No monthly fee. Users pay per API request, with prices varying by endpoint (e.g., a certain cost per 1,000 SERP API calls). A minimum first payment of $50 is required to top up the account.
Ideal for companies already using the Semrush platform who want programmatic access to its established datasets for keywords, backlinks, and domain analytics.
Chosen for large-scale, custom web scraping projects that extend beyond SEO, offering a robust proxy network and advanced data collection infrastructure.
A direct competitor focused specifically on providing a simple, reliable Google Search API, making it a good choice for applications centered solely on SERP scraping.
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Join thousands of users and see how DataForSEO can transform your workflow today.