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Dia & Co

Paid
personal stylingplus size fashione-commercesubscription boxfashion techwomenswearappareldirect to consumerretail

A personal styling service and e-commerce platform dedicated to plus-size women, offering curated clothing boxes and a shoppable online store for sizes 10-32.

Try it out

Dia & Co is a tech-enabled fashion service that simplifies shopping for plus-size women. It operates on a dual model, providing both curated "Style Boxes" based on a detailed quiz and a traditional e-commerce "Shop" for direct purchases. New users complete a profile covering their size, fit, and style preferences, which a combination of algorithms and human stylists use to select five clothing items to be sent for at-home try-on. The platform's core value lies in its dedicated focus on an often-underserved market, blending data-driven personalization with the expertise of professional stylists. This hybrid approach caters to customers seeking discovery and convenience as well as those who prefer to control their own shopping experience.

Pros

  • Exclusively serves the plus-size market (sizes 10-32), leading to better selections and fit expertise.
  • Combines algorithmic recommendations with input from human personal stylists for a more curated experience.
  • Flexible model offers both curated Style Boxes and a traditional online store for direct purchases.
  • The $20 styling fee is credited toward any purchase from the box, reducing the risk of trying the service.
  • Strong community feature allows users to see clothing on a diverse range of body types.

Cons

  • The $20 styling fee is non-refundable if no items are kept from a Style Box.
  • Inventory for popular items can be inconsistent, leading to items being unavailable.
  • Style recommendations can be a miss, sometimes requiring several boxes to align with a user's taste.
  • Limited to the United States.

Key features

  • Personalized style quiz
  • Curated clothing boxes ("Style Box")
  • Direct-purchase online store ("Shop")
  • Access to personal stylists via messaging
  • Free shipping, returns, and exchanges
  • Community gallery of user-submitted photos
  • Thematic and seasonal style collections

Integrations

Facebook LoginGoogle LoginApple PayPayPalAfterpayVisaMastercardAmerican Express

Target audience

Plus-size women in the U.S. (sizes 10-32) seeking a convenient and personalized way to discover and purchase stylish, well-fitting clothing with the help of personal stylists.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

1M+ users

Founded

2015

Headquarters

New York, USA

Pricing Tiers

Style Box

A curated box of 5 clothing items. The $20 fee is a deposit credited towards any items you keep. Includes free shipping and returns. A 25% discount is applied if you keep all items in the box.

$20 styling fee

Shop

Purchase items individually from the online store. Prices are listed per item, and there is no styling fee.

Varies

Frequently Asked Questions

Top Alternatives to Dia & Co

Stitch Fix

A strong alternative for those outside Dia & Co's size specialty, as Stitch Fix offers styling for a broader range of sizes, including petite, maternity, and men's fashion.

Wantable

A good option for users who want curated boxes focused on specific categories like activewear or sleepwear, in addition to general style edits across a wide size range.

Torrid

Choose Torrid if you prefer a traditional retail and e-commerce experience for plus-size fashion without the styling service or subscription model.

Universal Standard

A top choice for shoppers seeking high-quality, modern basics with the most inclusive size range on the market (00-40), though it does not offer a personal styling service.

Ready to get started?

Join thousands of users and see how Dia & Co can transform your workflow today.

Visit Dia & Co