What is Dynamic Yield?

Dynamic Yield, a Mastercard company, is an AI-powered Experience Optimization platform. It helps brands quickly deliver and test personalized, optimized, and synchronized digital customer experiences by analyzing user data and behavior across websites, mobile apps, and email.

Is Dynamic Yield a Customer Data Platform (CDP)?

While not solely a CDP, Dynamic Yield has strong CDP capabilities. It builds unified customer profiles by collecting first-party data from various touchpoints and integrating with other systems. This profile is then used to power its personalization and optimization engines, but its primary focus remains experience delivery rather than just data management.

How is Dynamic Yield priced?

Dynamic Yield uses a custom pricing model that is not publicly disclosed. Pricing is typically based on factors such as the volume of monthly unique users (MUUs) on your website or app, the specific features required, and the level of service and support needed. You must contact their sales team for a custom quote.

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Dynamic Yield

Paid

personalizationexperience optimizationa/b testingcustomer data platformcdpecommercecromachine learningrecommendation enginemarketing automation

An AI-powered experience optimization platform by Mastercard that delivers individualized customer journeys through advanced personalization, recommendations, and A/B testing across all digital channels for enterprise brands.

Try it out

Dynamic Yield is an enterprise-grade experience optimization platform designed for marketers and product teams at large-scale companies in e-commerce, finance, and travel. The software uses AI to analyze customer data, enabling the delivery of personalized content, product recommendations, and behavioral messages across websites, mobile apps, and email. Its core strength lies in creating a unified customer profile and orchestrating consistent, individualized experiences on every channel from a single interface. The platform includes robust A/B testing, predictive targeting, and Experience APIs for headless implementations. Acquired by Mastercard, its unique value proposition is now enhanced by connecting rich transactional data insights to digital experience delivery.

Pros

Powerful AI-driven recommendation engine for products and content.
True omnichannel personalization across web, apps, email, and physical locations.
Comprehensive A/B/n testing and multivariate optimization capabilities.
Unified customer profile that consolidates behavioral and transactional data.
Extensive audience segmentation and predictive targeting features.
Experience APIs allow for flexible, headless implementations.

Cons

Complex platform with a steep learning curve requiring specialized knowledge.
Opaque, high-cost enterprise pricing makes it unsuitable for SMBs.
Implementation can be a long and resource-intensive process.
The user interface can feel overwhelming due to the number of features.

Key features

A/B/n Testing & Optimization
AI-Powered Product Recommendations
Omnichannel Personalization
Behavioral Messaging (Overlays, Notifications)
Unified Customer Profile (CDP)
Predictive Targeting
Experience APIs
Audience Segmentation

Integrations

Salesforce Marketing CloudShopify PlusSegmentTealiumGoogle AnalyticsAdobe AnalyticsKlaviyomParticleOracle EloquaFacebook Ads

Target audience

Enterprise B2C brands, particularly in retail, e-commerce, travel, and financial services. Ideal users are CMOs, marketing leaders, product managers, and digital experience optimization teams.

Ratings & Reviews

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Based on 0 reviews

Key Metrics

Active Users

400+ global brands

Founded

2011

Headquarters

New York, USA

Pricing Tiers

Enterprise

A tailored plan for large-scale businesses. Pricing is based on monthly unique users, feature set, and support level. Includes access to the full platform, omnichannel personalization, A/B testing, AI recommendations, and dedicated implementation and strategy support.

Custom Quote

Frequently Asked Questions

Top Alternatives to Dynamic Yield

Optimizely

A strong alternative focused on web experimentation and feature flagging, often selected by organizations with mature, developer-heavy testing programs.

Adobe Target

The primary choice for large enterprises heavily invested in the Adobe Experience Cloud, offering seamless integration with other Adobe suite products.

Insider

Insider provides a comprehensive growth management platform with a particular strength in mobile-first personalization and cross-channel messaging.

VWO (Visual Website Optimizer)

VWO is a more accessible and often more cost-effective option for mid-market companies seeking a powerful suite of CRO tools without Dynamic Yield's enterprise complexity.

Ready to get started?

Join thousands of users and see how Dynamic Yield can transform your workflow today.

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