A pioneering global online marketplace connecting millions of buyers and sellers through auction-style and fixed-price listings for a vast array of new, used, and collectible goods.
eBay is a foundational e-commerce platform that created a global C2C and B2C marketplace for nearly any imaginable item. It uniquely blends two purchasing models: dynamic auction-style bidding and straightforward fixed-price 'Buy It Now' sales. The platform serves a vast audience, from casual users selling secondhand items and collectors hunting for rarities, to small businesses and large enterprises using it as a primary sales channel. eBay's enduring value proposition lies in its immense global reach, the sheer diversity of its inventory, and robust systems like its Money Back Guarantee and user-based feedback. These mechanisms build trust and facilitate transactions on a massive scale for both new and pre-owned products.
Individual consumers buying or selling used items, collectors sourcing rare and unique goods, and small to enterprise-level businesses utilizing it as a global direct-to-consumer sales channel.
Based on 0 reviews
132M+ active buyers
1995
San Jose, USA
Standard Selling
For casual sellers. Get up to 250 free listings per month. Pay an insertion fee for additional listings and a final value fee (typically ~13.25% + $0.30) on each sale.
Pay-as-you-go
Starter Store
250+ free listings per month, access to seller tools like Terapeak Sourcing Insights, and discounted final value fees in select categories. For sellers listing regularly.
$4.95/mo
Basic Store
1,000+ free fixed price listings and 250 auction listings per month, lower final value fees, and a quarterly coupon for eBay shipping supplies.
$21.95/mo
Premium Store
10,000+ free fixed price listings and 500 auction listings per month, with further-reduced final value fees. For high-volume sellers.
$59.95/mo
Choose Amazon for selling new products at scale, especially if you can leverage their Fulfillment by Amazon (FBA) service for logistics and Prime eligibility.
Etsy is the ideal platform for artists and crafters selling handmade goods, vintage items (20+ years old), and unique craft supplies to a dedicated niche audience.
Best for fee-free local sales of used goods, leveraging a massive user base for quick, cash-based transactions without the need for shipping.
A simple, mobile-first app that excels for casual sellers of clothing and household items due to its straightforward listing process and seller-friendly shipping options.
Join thousands of users and see how eBay can transform your workflow today.
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