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Fivetran

Freemium
eltdata integrationdata pipelinedata warehouseanalyticsautomationdata engineeringsaaschange data capturebig data

Fivetran is an automated data movement platform that securely and reliably moves data from disparate applications, databases, and files into cloud data warehouses and lakes for real-time analytics.

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Fivetran specializes in automating the full data pipeline process, operating on an ELT (Extract, Load, Transform) model. The platform uses a vast library of pre-built, maintenance-free connectors to pull data from hundreds of sources and centralize it into a destination like a data warehouse. It is designed primarily for data engineers, analysts, and scientists who need to accelerate data integration without writing and managing custom scripts. Fivetran's core value proposition is its ability to radically simplify data engineering, freeing up teams to focus on generating insights rather than pipeline maintenance. Its architecture ensures that schemas are automatically updated and data is always analysis-ready, significantly reducing the total cost of ownership for data infrastructure.

Pros

  • Massive library of over 500 pre-built, fully managed connectors for sources and destinations.
  • Automated schema migration and normalization handles source API and schema changes gracefully, preventing pipeline breakages.
  • The ELT approach allows raw data to be loaded quickly, enabling flexible transformations within the warehouse using tools like dbt.
  • High reliability and built-in data validation ensure data integrity and minimize downtime.
  • Log-based Change Data Capture (CDC) for databases provides low-impact, near real-time replication.

Cons

  • Consumption-based pricing based on Monthly Active Rows (MAR) can become very expensive and difficult to predict.
  • The service operates as a 'black box,' offering limited customization and control over the extract and load processes.
  • Initial historical syncs for large data sources can be time-consuming and consume a significant number of MAR credits, leading to a large first bill.
  • Connector development for niche or custom in-house sources can be slow or require using a function connector, adding complexity.

Key features

  • Automated Data Connectors
  • Log-based and Teleport Sync for database replication
  • Automatic Schema Drift Handling
  • Pre-built Data Models
  • Integrated Scheduling & Monitoring
  • dbt Core™ Integration for in-warehouse transformation
  • Column Blocking & Hashing for data security
  • REST API for programmatic control

Integrations

SnowflakeGoogle BigQueryAmazon RedshiftDatabricksSalesforcePostgreSQLMySQLShopifyGoogle AnalyticsMarketo

Target audience

Data engineers, data analysts, data scientists, and analytics leaders looking to build and maintain scalable data pipelines without extensive custom coding.

Ratings & Reviews

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Key Metrics

Active Users

5,000+ companies

Founded

2012

Headquarters

Oakland, USA

Pricing Tiers

Free

Includes standard application connectors, up to 500,000 monthly active rows, unlimited users, and 1-day syncs. Ideal for small projects or getting started.

Free

Starter

Adds database connectors, faster sync frequencies (down to 15 minutes), and dbt Core integration. Billed based on monthly active rows.

From $120/mo (Usage-based)

Standard

Includes all Starter features plus faster syncs (down to 5 minutes) and a 99.9% uptime SLA. Billed based on monthly active rows.

From ~$500/mo (Usage-based)

Enterprise

Includes all Standard features plus the fastest sync speeds (1 minute), premium support, and advanced security features like AWS PrivateLink and customer-managed keys.

Custom

Frequently Asked Questions

Top Alternatives to Fivetran

Airbyte

An open-source alternative that provides greater control, customizability, and self-hosting options, appealing to teams wanting to avoid vendor lock-in or build their own connectors.

Stitch Data (by Talend)

A direct Fivetran competitor that may be preferred for its simpler pricing tiers in some cases and its seamless integration into the broader Talend data fabric ecosystem.

Matillion

A full ETL platform chosen by teams who require powerful, built-in visual transformation capabilities to manipulate data *before* it is loaded into the warehouse.

Hevo Data

A similar automated data pipeline platform that offers both ELT and reverse ETL capabilities, often competing directly on price and its library of 150+ connectors.

Ready to get started?

Join thousands of users and see how Fivetran can transform your workflow today.

Visit Fivetran