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Follow Up Boss

Paid
crmreal estatelead managementsaassales automationreal estate crmproductivitymarketing automationlead routing

Follow Up Boss is a real estate CRM designed for high-performing agents and teams, centralizing all leads, communications, and follow-ups in one platform to convert more prospects into closed deals.

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Follow Up Boss is a specialized Customer Relationship Management (CRM) platform built specifically for the real estate industry. It serves individual agents, teams, and large brokerages by consolidating leads from over 200 sources like Zillow and Realtor.com into a single, actionable inbox. The software excels at automating communication through customizable email and text sequences, known as Action Plans, to ensure rapid and consistent lead nurturing. Its core value proposition is enabling speed-to-lead and meticulous follow-up, which are critical drivers of conversion in real estate sales. By providing a central hub for all client interactions, task management, and team collaboration, Follow Up Boss helps ensure no opportunity is missed.

Pros

  • Robust lead aggregation from over 200 sources, centralizing leads from Zillow, Realtor.com, and other portals.
  • Powerful 'Action Plans' for automating email and text message follow-up sequences.
  • Highly-rated and full-featured mobile app for managing business on the go.
  • Intuitive user interface focused on the daily workflow of a real estate agent.
  • Strong team features including lead routing, shared inboxes, and agent accountability reporting.

Cons

  • The per-user pricing model can become expensive for larger teams and brokerages.
  • Lacks built-in website and IDX solutions offered by all-in-one competitors.
  • Custom reporting capabilities are less advanced compared to enterprise-grade CRMs.
  • Does not have a free tier, only a 14-day free trial.

Key features

  • Centralized team inbox for leads and communication
  • Automated lead distribution and routing
  • Automated follow-up campaigns (Action Plans)
  • Integrated calling, texting, and emailing
  • Deal and transaction pipeline management
  • Mobile CRM application for iOS and Android
  • Reporting and agent accountability dashboards
  • Google and Microsoft Calendar sync for appointments

Integrations

ZillowRealtor.comZapierMailchimpGoogle WorkspaceMicrosoft 365SlybroadcastCallActionYlopoBombBomb

Target audience

Real estate agents, real estate teams, and brokerage owners seeking to centralize lead management, automate follow-up, and increase sales pipeline conversion rates.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

100,000+ agents

Founded

2011

Headquarters

Remote

Pricing Tiers

Grow

For individual agents. Billed per user. Includes core CRM, lead routing, Action Plans, texting, dialing, and mobile app.

$69/mo

Pro

For teams. Includes up to 10 users. Adds call recording & transferring, advanced reporting, and a dedicated account manager.

$599/mo

Platform

For large teams and brokerages. Includes up to 15 users. Adds advanced API access, SSO, and custom onboarding.

$1000/mo

Frequently Asked Questions

Top Alternatives to Follow Up Boss

kvCORE

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BoomTown

BoomTown is a strong choice if your primary need is proactive lead generation combined with a CRM, as it focuses on running digital ads to drive new leads.

LionDesk

Consider LionDesk if you are on a tighter budget and want a feature-rich CRM that includes unique tools like video texting and email.

Chime

Chime is a good alternative for those wanting an AI-powered platform that offers CRM, IDX websites, and a suite of modern marketing tools.

Ready to get started?

Join thousands of users and see how Follow Up Boss can transform your workflow today.

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