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Instacart

Freemium
grocery deliveryon-demande-commerceretailshoppingconveniencemarketplacefood techlogistics

Instacart offers incredible convenience and a wide selection for grocery and retail delivery, but be prepared for service fees and item markups that make it a premium-priced service.


Get groceries, household essentials, and more delivered from your favorite stores to your door in as fast as an hour.

Instacart is an on-demand delivery service that allows users to order groceries and other goods from local retailers through a mobile app or website. Customers select items from their preferred stores, and a personal shopper fulfills and delivers the order within a chosen timeframe, which can be as quick as one hour. The platform partners with thousands of national chains and local favorites, offering a vast selection of products beyond just groceries, including electronics, home goods, pet supplies, and beauty products. Instacart is designed for individuals and families seeking to save time, as well as those who may have difficulty with in-person shopping. It offers a pay-per-order model with associated delivery and service fees, or a subscription service called Instacart+ which provides benefits like free delivery on eligible orders and reduced service fees. Features like real-time communication with shoppers for substitutions and scheduled delivery windows provide a high degree of control and convenience for the user.

Pros

  • Saves a significant amount of time and effort.
  • Extensive selection of stores and product categories.
  • Convenient for those unable to shop in person.
  • Real-time communication with shoppers improves order accuracy.
  • Flexible delivery scheduling and fast fulfillment options.

Cons

  • Service fees, delivery fees, and tips can make it expensive.
  • Item prices are often higher than in-store prices.
  • Service quality and speed can vary greatly depending on the shopper.
  • Item availability is not always up-to-date, leading to substitutions.

Key features

  • On-demand delivery from local stores in as fast as one hour.
  • Shop from thousands of national and local retailers.
  • Real-time chat with personal shoppers for substitutions.
  • Schedule deliveries in advance or for same-day service.
  • Order via mobile app (iOS/Android) or website.
  • Instacart+ subscription for free delivery and reduced fees.
  • Contactless 'Leave at My Door' delivery.
  • Store pickup option available for select retailers.
  • Group Carts for collaborative family or household shopping.
  • Order from non-grocery stores like Best Buy, Sephora, and Petco.

Integrations

Tasty (BuzzFeed)AllrecipesMyFitnessPalDelta SkyMilesChipotleVarious retailer loyalty programs

Target audience

Busy professionals, families, the elderly, individuals with mobility challenges, and anyone looking to save time on shopping.


Ratings & Reviews

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Key Metrics

Founded

2012

Headquarters

San Francisco, USA

Pricing Tiers

Standard Delivery

Free

Instacart+

$9.99/mo


Ready to get started?

Join thousands of users and see how Instacart can transform your workflow today.

Visit Instacart