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Lookiero

Paid
personal stylingfashionsubscription boxe-commercewomenswearstyle curationretail techtry before you buy

Lookiero is a personalized online styling service for women, delivering curated boxes of five clothing items and accessories hand-picked by a personal stylist based on your unique size, style, and preferences.


Lookiero offers a convenient and personalized shopping experience by eliminating the need for traditional retail browsing. Users start by creating a detailed style profile, outlining their tastes, budget, and lifestyle needs, which a personal stylist then uses to curate a box of five items. These items are shipped directly to the customer's home to try on. The service's unique value proposition lies in this 'try before you buy' model; customers keep and pay only for the items they love and return the rest for free. Lookiero is designed for women who seek expert fashion advice, want to discover new brands and styles, or are too busy for conventional shopping, blending technology-driven recommendations with a human touch.

Pros

  • Personalized curation by a human stylist, aided by algorithms.
  • Convenience of trying on clothes in the comfort of your own home.
  • Styling fee is credited towards any items you decide to purchase.
  • Discover new brands and styles you might not have chosen yourself.
  • Free and easy returns for items you don't wish to keep.
  • Flexible box frequency (monthly, bi-monthly, quarterly, or on-demand).

Cons

  • The £10 styling fee is non-refundable if you don't keep any items.
  • Styling is subjective and selections may not always match personal taste.
  • You have no direct control over the specific items selected for your box.
  • Service is only available in a select number of European countries.
  • Inventory for specific sizes or popular items can sometimes be limited.

Key features

  • Detailed online style profile quiz.
  • Personal stylist assigned to each user.
  • Curation of five clothing items and accessories per box.
  • Try-before-you-buy at home model.
  • Feedback system to refine future selections.
  • Direct messaging with your personal stylist for specific requests.
  • Flexible subscription frequency.
  • Discounts for keeping all items in the box.

Integrations

PayPalStripeFacebookInstagramPinterestKlarna

Target audience

Busy women seeking convenience in shopping, those wanting to discover new fashion styles and brands outside their comfort zone, or individuals looking for expert guidance from a personal stylist.


Ratings & Reviews

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Key Metrics

Active Users

3M+ users

Founded

2015

Headquarters

Bilbao, Spain

Pricing Tiers

Personal Styling Box

Receive a box with 5 personally styled items. The £10 styling fee is charged per box and is deducted from the cost of any items you keep. Includes free shipping and returns. A 25% discount is applied if you keep all 5 items.

£10 styling fee


Frequently Asked Questions


Top Alternatives to Lookiero

Stitch Fix

A direct competitor with a nearly identical business model of sending curated clothing boxes, but with a larger presence in the US market.

Thread

Thread offers personalized style recommendations via stylists and AI, but users shop the looks directly from an online store rather than receiving a surprise box.

Wantable

This service offers curated 'Edits' (boxes) for style, activewear, and sleepwear, operating on a very similar try-before-you-buy model as Lookiero.

Ready to get started?

Join thousands of users and see how Lookiero can transform your workflow today.

Visit Lookiero