Meta's family of apps remains a dominant force in social media, but its costly pivot to the metaverse is a long-term gamble facing significant public and regulatory challenges.
Meta builds technologies that help people connect, find communities, and grow businesses, while pioneering the future of social connection in the metaverse.
Meta Platforms, Inc., formerly Facebook, Inc., is a global technology company that owns and operates some of the world's largest social media and messaging services, including Facebook, Instagram, WhatsApp, and Messenger. These platforms enable billions of people to connect with friends and family, share updates, discover content, and engage with businesses and creators. The core services are free for users, with the company's revenue primarily generated through selling advertising space to marketers. In recent years, Meta has made a significant strategic pivot towards building the metaverse, an immersive, persistent digital world accessed through virtual and augmented reality. Through its Reality Labs division, Meta develops hardware and software like the Meta Quest VR headsets and Horizon Worlds platform to lay the groundwork for this future vision. This makes Meta's target audience incredibly broad, spanning from individual consumers and content creators to global advertisers, developers, and technology enthusiasts interested in the next computing platform.
General consumers for social networking, and businesses of all sizes for advertising and marketing.
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