Nomi

A guest analytics platform that helps brick-and-mortar businesses understand and engage their in-store visitors using existing Wi-Fi.

Nomi provides an in-store analytics and marketing platform for brick-and-mortar venues like retailers, restaurants, and shopping centers. By leveraging a location's existing Wi-Fi infrastructure, Nomi captures data about visitor traffic, dwell times, visit frequency, and loyalty. This allows businesses to build rich customer profiles, understand foot traffic patterns, and measure the real-world impact of digital marketing campaigns. The platform is designed for marketers and operators of physical spaces who want to apply the same level of data-driven insight common in e-commerce to their real-world locations. By analyzing guest behavior, Nomi helps businesses optimize store layouts, staffing, and marketing efforts to increase walk-through rates, capture rates, and overall customer lifetime value.