Noom

Noom is a psychology-based weight loss program that uses daily lessons, food logging, and personal coaching to help you build sustainable, healthy habits.

Noom is a digital health and wellness company that offers a weight management program directly through its mobile app. Unlike traditional dieting apps that focus solely on calorie counting, Noom utilizes a psychology-based approach, incorporating principles of cognitive behavioral therapy (CBT) to help users understand their relationship with food and make long-term behavioral changes. The program is designed for individuals seeking a sustainable way to lose weight and improve their overall health, rather than a quick fix. Each day, users receive short, bite-sized lessons and quizzes that cover topics like nutrition, stress management, and goal setting. They log their meals, which are categorized by a color-coded system (green, yellow, red) based on caloric density, guiding them towards more nutrient-dense foods. The platform also includes activity tracking, progress reports, and access to a personal health coach and virtual support groups to provide accountability and motivation.