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Noom

Paid
weight losshealthwellnesscoachingnutritionbehavior changecbtmobile appsubscriptionfood logging

A psychology-based digital health platform that helps people achieve long-term weight loss and wellness goals through daily lessons, food logging, and personalized human coaching to build sustainable habits.

Try it out

Noom is a mobile wellness program that positions itself as 'a diet for your brain.' It primarily serves individuals seeking sustainable weight loss who have been unsuccessful with traditional dieting methods. The platform combines a structured curriculum based on cognitive behavioral therapy (CBT) with practical tools like food logging, exercise tracking, and a massive recipe database. Its unique value proposition lies in the combination of daily, bite-sized psychological lessons and accountability from a dedicated human coach and a peer support group. By focusing on the 'why' behind eating habits, Noom aims to facilitate lasting behavior change rather than just temporary dietary restriction.

Pros

  • Integrates cognitive behavioral therapy (CBT) to foster long-term, sustainable habit change.
  • Provides one-on-one coaching and peer support groups for accountability and guidance.
  • Daily, bite-sized lessons make learning about nutrition and psychology easy to digest and apply.
  • Features a large food database with a simple color-coding system (Green, Yellow, Red) to guide food choices based on caloric density.

Cons

  • The monthly subscription cost is significantly higher than many competing calorie-tracking apps.
  • Human coaching is primarily text-based and asynchronous, which may feel impersonal or slow for some users.
  • The food database, while large, can contain user-generated inaccuracies.
  • The color-coded food system can oversimplify nutrition, labeling some healthy, calorie-dense foods like nuts and oils as 'Red'.

Key features

  • Daily psychology and nutrition lessons
  • 1-on-1 goal specialist coaching via in-app chat
  • Food logging with a caloric density color system
  • Exercise, water, and weight tracking
  • Peer support groups
  • Biometric tracking (blood pressure, blood glucose)
  • Extensive recipe database with over 1,000 recipes

Integrations

Apple HealthGoogle FitFitbitGarmin ConnectSamsung HealthWithingsiHealthQardio

Target audience

Individuals seeking sustainable weight management and behavior change, particularly those tired of yo-yo dieting and looking for a structured, educational, and psychology-backed approach with human coaching.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

10M+ users

Founded

2008

Headquarters

New York, USA

Pricing Tiers

Monthly Auto-Recurring Plan

Full access to the Noom program, billed on a month-to-month basis. Includes all lessons, food logging, coaching, and support groups.

$70/mo

Multi-Month Auto-Recurring Plan

Discounted monthly rates for committing to a longer subscription upfront (e.g., 2-12 months). The annual plan offers the lowest per-month cost. All features are included.

$17 - $60/mo

Frequently Asked Questions

Top Alternatives to Noom

MyFitnessPal

Choose this for its massive food database and detailed macronutrient tracking if you prefer a data-centric approach over psychological coaching.

WW (WeightWatchers)

A strong alternative if you prefer a points-based system and value in-person or virtual group workshops for community support.

Lose It!

A user-friendly alternative focused on straightforward calorie counting with engaging social features and challenges, often at a lower price point.

Cronometer

Opt for Cronometer if you require highly detailed tracking of micronutrients, vitamins, and minerals, going far beyond basic calories.

Ready to get started?

Join thousands of users and see how Noom can transform your workflow today.

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