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Rakuten

Free
cashbackrewardsshoppingcouponsdealse-commercesavingsaffiliate marketingpersonal finance

Rakuten is a legitimate and effortless way to save money if you're a regular online shopper, though the quarterly payout schedule can feel slow.

Try it out

A free service that gives you Cash Back and coupons for shopping at thousands of online and in-store retailers.

Rakuten is a leading Cash Back and shopping rewards platform that allows consumers to earn a percentage of their spending back on purchases made through its network. Users can sign up for a free account and then start their shopping trips through the Rakuten website, mobile app, or by using the browser extension. When a purchase is made at one of the 3,500+ partner stores, Rakuten earns an affiliate commission and shares a portion of it with the user as Cash Back. The service is designed for any online or in-store shopper looking to save money on purchases they would be making anyway. Beyond straight cash back, Rakuten also provides access to thousands of coupons and promotional codes. Cash Back earned is accumulated in the user's account and paid out quarterly via PayPal or a physical check, provided a minimum balance of $5.01 has been met.

Pros

  • Completely free to join and use
  • Extensive network of popular retail partners
  • Browser extension makes earning passive and simple
  • Long-standing, reputable service (formerly Ebates)
  • Offers multiple ways to earn, including in-store and referrals

Cons

  • Payouts are only distributed four times a year
  • Requires a minimum of $5.01 in earnings to receive a payout
  • Cash Back rates vary and can be low for some stores
  • Requires users to start their shopping journey on Rakuten to get credit
  • Tracks user shopping data

Key features

  • Earn Cash Back at over 3,500 stores
  • Browser extension for automatic Cash Back activation and coupon application
  • Mobile app for shopping and earning rewards on the go
  • In-Store Cash Back offers by linking a credit card
  • Refer-a-friend program for earning bonus cash
  • Quarterly payouts via PayPal or a physical check
  • Welcome bonus for new members after a qualifying purchase
  • Access to exclusive deals, double cash back events, and promo codes

Integrations

TargetWalmartMacy'sKohl'sNikeSephoraExpediaBest BuyThe Home DepotPetSmart

Target audience

Online and in-store shoppers looking to earn cash back and find coupons for their everyday purchases.

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Founded

1998

Headquarters

San Mateo, USA

Pricing Tiers

Standard Membership

Free

Ready to get started?

Join thousands of users and see how Rakuten can transform your workflow today.

Visit Rakuten