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Ro

Paid
telehealthhealthcaretelemedicinepharmacydirect-to-consumerweight lossmen's healthskincarediagnosticsprescription

Ro is a direct-to-patient healthcare company providing a vertically integrated platform for telehealth consultations, diagnostics, pharmacy services, and in-home care for a wide range of common health conditions.


Ro is a comprehensive digital health platform that connects patients with licensed healthcare professionals for diagnosis and treatment. It primarily serves individuals seeking convenient and discreet care for conditions related to sexual health, weight management, hair loss, skincare, and general wellness. Ro's unique value proposition is its end-to-end control over the patient experience, encompassing virtual doctor visits, at-home diagnostics, personalized treatment plans, and medication delivery through its own pharmacy network. This vertically integrated model streamlines healthcare access by removing traditional barriers like scheduling in-person appointments and visiting a physical pharmacy. By focusing on specific, high-demand conditions, Ro provides a specialized and accessible alternative to conventional healthcare pathways.

Pros

  • Convenient access to licensed physicians from home via video or messaging.
  • Vertically integrated system provides a seamless experience from consultation to medication delivery.
  • Discreet consultations and packaging for sensitive health issues.
  • Specialized care tracks for specific, high-demand conditions like weight loss and men's health.
  • Transparent cash-pay pricing for consultations and treatments.

Cons

  • Primarily a cash-pay service; does not accept insurance for most consultations.
  • Not suitable for complex, urgent, or emergency medical situations.
  • Lacks integration with a patient's primary care physician, which can lead to fragmented care.
  • Treatment costs can be higher than using traditional insurance and a local pharmacy.
  • Limited to a specific menu of health conditions.

Key features

  • Online telehealth consultations (asynchronous messaging and live video).
  • E-prescribing and subscription-based medication management.
  • Integrated digital pharmacy (Ro Pharmacy) for fulfillment and delivery.
  • At-home diagnostic testing kits.
  • Personalized treatment plans for various conditions.
  • In-home care capabilities via Ro-affiliated providers.
  • Dedicated platforms for different needs (Roman, Rory, Ro Body).

Integrations

National Laboratory Providers (e.g., Quest Diagnostics)Payment GatewaysThird-Party PharmaciesPartner Physician NetworksProprietary Electronic Health Record (EHR) SystemSecure Messaging Platforms

Target audience

Individuals seeking convenient, direct-to-consumer healthcare for specific lifestyle, sexual health, and chronic conditions like weight management, hair loss, erectile dysfunction, and skincare.


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Key Metrics

Active Users

Millions of patient consultations to date

Founded

2017

Headquarters

New York, USA

Pricing Tiers

Online Visit

A one-time fee for an online consultation with a licensed healthcare provider. This fee is separate from the cost of any medication or treatment plan.

$15 (one-time)

Custom Skincare

Includes a personalized prescription skincare formula prescribed by a provider after an online consultation. Billed and shipped monthly.

from $29/mo

Ro Body Program

A comprehensive weight management program that includes provider consultations, a personalized plan, and access to GLP-1 medications (cost of medication is separate).

from $145/mo

Men's & Women's Health

Pricing is per-treatment and per-dose for conditions like ED, hair loss, or menopause. Costs are based on the specific medication and subscription frequency.

Varies


Frequently Asked Questions


Top Alternatives to Ro

Hims & Hers Health

A direct competitor with a similar business model, often chosen for its strong brand marketing and focus on sexual health, hair loss, and mental wellness.

Lemonaid Health

An alternative that offers telehealth consultations for a broad range of simple conditions, often with lower upfront visit fees.

Calibrate

A strong competitor specifically in the weight loss space, combining GLP-1 medication with a structured coaching program focused on metabolic health.

GoodRx Care

This platform integrates with the GoodRx coupon ecosystem, making it a good choice for users who want an affordable online consultation and the flexibility to fill prescriptions at a local pharmacy.

Ready to get started?

Join thousands of users and see how Ro can transform your workflow today.

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