Does Thinkific take a percentage of my course sales?

No, Thinkific does not take a percentage or charge transaction fees on any of its plans, including the free tier. Creators keep 100% of their revenue after payment processor fees from providers like Stripe or PayPal are deducted.

Can I use my own domain name with Thinkific?

Yes, you can use a custom domain name on all paid plans (Basic and above). The Free plan uses a '.thinkific.com' subdomain. Connecting a custom domain helps you fully brand your online school's URL and user experience.

Who owns the course content and student data on Thinkific?

You do. Thinkific's terms state that you retain complete ownership of both your intellectual property (course content) and your student data. The platform allows you to export key data, ensuring you have full control over your business assets.

Is Thinkific suitable for beginners?

Yes, Thinkific is considered beginner-friendly. It offers a drag-and-drop course builder, pre-designed templates, and doesn't require any coding knowledge to get started. The free plan is specifically designed to help new creators build and test their first course.

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Thinkific

Freemium

online course platformlmscreator economyeducationelearningmembership siteknowledge commercedigital productssaas

An all-in-one online course platform that empowers creators and businesses to build, market, and sell educational content through a customizable website without needing advanced technical skills.

Try it out

Thinkific provides a comprehensive suite of tools for individuals and businesses to create, market, and sell their own online courses and membership sites. It is designed for a wide range of users, from solo entrepreneurs and subject matter experts to large corporations looking to offer professional development or customer education. The platform distinguishes itself by offering extensive customization options over the course storefront and player, giving creators full control over their brand. Unlike some competitors, Thinkific offers zero transaction fees on all its plans, allowing creators to keep all their revenue. With robust features for course construction, student engagement, and business management, Thinkific serves as a powerful engine for building a scalable knowledge-based business.

Pros

Zero transaction fees on all plans, including the free tier.
Highly customizable website builder and course player to maintain brand identity.
Robust free plan for testing and building one initial course with unlimited students.
Supports a wide variety of content types including video, quizzes, surveys, and assignments.
Advanced features available like communities, live lessons, and affiliate tools.
Creators retain full ownership of their content and student data.

Cons

The built-in sales and marketing tools are less sophisticated than dedicated platforms, often requiring integrations.
Limited native email marketing automation; requires integration with services like Mailchimp or ConvertKit.
Does not have a central marketplace for course discovery, placing all marketing responsibility on the creator.
Key features like API access or removing Thinkific branding are reserved for higher-priced plans.

Key features

Drag-and-drop course builder
Customizable website and storefront
Integrated payment processing with Stripe and PayPal
Built-in community feature for student engagement
Live lessons via Zoom integration
Quizzes, assignments, and completion certificates
Support for memberships, bundles, and recurring payments
Affiliate marketing management tools

Integrations

StripePayPalZapierMailchimpConvertKitActiveCampaignGoogle AnalyticsShopifyZoomSalesforce

Target audience

Course creators, entrepreneurs, coaches, speakers, authors, subject matter experts, consultants, and businesses looking to create online training for customers or employees.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

50,000+ course creators

Founded

2012

Headquarters

Vancouver, Canada

Pricing Tiers

Free

Includes 1 published course, 1 community with up to 2 spaces, unlimited students, and 0% transaction fees.

$0/mo

Basic

Unlimited courses, 1 community with 5 spaces, custom domain, coupons, and drip content.

$49/mo

Start

Includes Basic features plus unlimited communities, assignments, certificates, and live lessons with Zoom.

$99/mo

Grow

Includes Start features plus the ability to remove Thinkific branding, API access, and advanced course/reporting features.

$199/mo

Plus

A customized solution for large organizations, including a branded mobile app, SSO, dedicated manager, and advanced security.

Custom Pricing

Frequently Asked Questions

Top Alternatives to Thinkific

Kajabi

Choose Kajabi for its powerful, fully integrated marketing automation and sales funnel tools, which may eliminate the need for separate email and landing page software.

Teachable

A popular alternative that may appeal to complete beginners with its straightforward user interface and a free plan that allows for a published course with transaction fees.

Podia

Select Podia if you want to sell a mix of digital products (courses, webinars, downloads, community) under a single, simple subscription with no transaction fees.

LearnWorlds

A better choice for those needing highly interactive learning tools, as it offers features like interactive videos, a powerful assessment engine, and SCORM compliance.

Ready to get started?

Join thousands of users and see how Thinkific can transform your workflow today.

Visit Thinkific