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Fathom Analytics

Paid
analyticsprivacy

Fathom Analytics provides GDPR-compliant, privacy-first website analytics with a simple, easy-to-understand dashboard.

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Fathom Analytics offers a minimalist, privacy-focused alternative to traditional analytics platforms like Google Analytics. It prioritizes data privacy by not collecting personally identifiable information (PII) and does not use cookies, eliminating the need for complex cookie banners. The platform presents key website metrics in a single, intuitive dashboard, making it easy for users to quickly grasp their site's performance without extensive training. Built with a focus on simplicity and compliance, Fathom aims to provide essential insights while respecting user privacy laws like GDPR and CCPA.

Pros

  • Strictly privacy-compliant (GDPR, CCPA, ePrivacy) with no cookies or PII collection, simplifying legal obligations.
  • Intuitive, single-page dashboard provides a clear overview of essential metrics without overwhelming complexity.
  • Fast loading script ensures no impact on website performance or user experience, unlike heavier analytics tools.

Cons

  • Lacks advanced features like custom reporting, detailed segmentation, or acquisition funnel analysis found in larger analytics platforms.
  • Pricing model can become relatively expensive for websites with very high traffic volumes compared to free alternatives.
  • Limited integration ecosystem, requiring manual data export or custom development for deeper connections with other tools.

Key features

  • Cookieless tracking
  • Single-page dashboard
  • No personal data collection
  • Custom domains
  • Email reports

Integrations

WordPressGhostWebflowStripeZapierShopify

Target audience

Small to medium businesses, solopreneurs, bloggers, and privacy-conscious organizations seeking a simple, compliant website analytics solution.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

50K+

Founded

2018

Headquarters

New Westminster, BC/Canada

Pricing Tiers

Standard (up to 100K pageviews)

Includes all features, email reports, custom domains, and tracking for unlimited sites up to 100,000 pageviews per month.

$14/mo

Growth (up to 200K pageviews)

All features, email reports, custom domains, and tracking for unlimited sites up to 200,000 pageviews per month.

$24/mo

Professional (up to 1M pageviews)

All features, email reports, custom domains, and tracking for unlimited sites up to 1,000,000 pageviews per month.

$49/mo

Frequently Asked Questions

Top Alternatives to Fathom Analytics

Plausible

Popular alternative with overlapping features and a strong user base.

Amplitude

Well-regarded competitor with similar workflows and integrations.

FullStory

Trusted option for teams comparing capabilities and pricing.

Ready to get started?

Join thousands of users and see how Fathom Analytics can transform your workflow today.

Visit Fathom Analytics