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FullStory

Paid
replayanalytics

FullStory provides a comprehensive digital experience intelligence platform that captures every user interaction to help businesses understand and improve their online products.

Try it out

FullStory automatically captures all user interactions on websites and mobile apps, including clicks, scrolls, and page transitions, without requiring custom instrumentation. Its powerful session replay allows teams to visually recreate user journeys, identifying pain points and friction. The platform also offers advanced analytics tools such as heatmaps, struggle scores, and conversion funnels to quantify user behavior trends and prioritize improvements. By combining qualitative insights from session replays with quantitative data, FullStory empowers product, engineering, and support teams to collaboratively enhance the digital experience.

Pros

  • Automatic capture of all user interactions eliminates the need for manual event tagging, saving significant development time.
  • Session replay visually demonstrates user struggles and successes, providing critical context for data analytics.
  • Integrates seamlessly with existing tools, creating a holistic view of the customer journey for product and support teams.

Cons

  • The extensive data capture can raise privacy concerns if not handled carefully and transparently with users.
  • Pricing can be a significant investment, especially for larger organizations with high traffic volumes.
  • While powerful, getting the most out of all the features may require a learning curve for new users.

Key features

  • Session Replay
  • Heatmaps & Click Maps
  • Funnel Analytics
  • Journey Mapping
  • Error Tracking

Integrations

Google AnalyticsSegmentSlackZendeskJiraAmplitude

Target audience

Product managers, UX designers, support teams, and engineering teams at medium to large-sized businesses looking to understand and optimize their digital product experience.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

50K+

Founded

2014

Headquarters

Atlanta, Georgia

Pricing Tiers

Business

Designed for growing teams needing essential digital experience insights and collaboration.

Custom

Enterprise

For large organizations requiring advanced security, governance, and deep analytics at scale.

Custom

Frequently Asked Questions

Top Alternatives to FullStory

Amplitude

Popular alternative with overlapping features and a strong user base.

Fathom Analytics

Well-regarded competitor with similar workflows and integrations.

Heap

Trusted option for teams comparing capabilities and pricing.

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Join thousands of users and see how FullStory can transform your workflow today.

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