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Frase

Paid
seocontent marketingai writingcontent optimizationcopywritingserp analysiscontent briefmarketingnlp

Frase is an AI-powered content marketing platform that helps SEOs and writers research competitors, generate data-driven briefs, write high-quality drafts, and optimize pages to improve search engine rankings.

Try it out

Frase streamlines the entire SEO content creation workflow into a single, cohesive platform. It begins by analyzing the top search engine results for a target keyword to generate comprehensive, data-driven content briefs. Users can then leverage its integrated AI writer to draft articles and its text editor to optimize the content in real-time with a topic score. Primarily serving SEO specialists, content marketers, and agencies, Frase's unique value is its ability to connect research, writing, and on-page optimization, significantly reducing the time required to produce rank-worthy articles. This end-to-end approach ensures that every piece of content is built on a solid foundation of competitive data.

Pros

  • Integrates content research, briefing, AI writing, and optimization in one unified tool.
  • Generates highly detailed and actionable content briefs based on top SERP analysis.
  • The real-time topic score provides instant feedback for improving on-page SEO within the editor.
  • Strong question research feature pulls questions from sources like Google, Reddit, and Quora.
  • Google Search Console integration helps identify optimization opportunities for existing content.

Cons

  • The AI writer's output quality can be inconsistent and requires significant human editing.
  • The core functionality is split between the base plan and a mandatory 'Pro Add-On' for full AI features, making the pricing complex.
  • The user interface can feel cluttered and has a steeper learning curve compared to more focused tools.
  • No permanent free plan is available, limiting its accessibility for casual bloggers or those with very small budgets.
  • Document and AI writing credits on lower-tier plans can be restrictive.

Key features

  • Automated Content Brief Generation
  • Content Editor with Topic Scoring
  • AI Writer and Rewriter
  • Content Optimization
  • SERP Analysis Tool
  • Question and Topic Research
  • Google Search Console Integration
  • Outline Builder

Integrations

Google Search ConsoleWordPressGoogle DocsHubSpotMailchimpZapierCopyscape

Target audience

SEO professionals, content marketers, freelance writers, and marketing agencies aiming to create search-optimized content efficiently.

Ratings & Reviews

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Based on 0 reviews

Key Metrics

Active Users

30,000+ teams

Founded

2016

Headquarters

Boston, USA

Pricing Tiers

Solo

For individuals or small projects. Includes 1 user seat and allows for writing and optimizing up to 4 articles per month.

$14.99/mo

Basic

For those with more consistent content needs. Includes 1 user seat and allows for writing and optimizing up to 30 articles per month.

$44.99/mo

Team

For agencies and teams with high-volume needs. Includes 3 user seats (with option to add more) and unlimited articles.

$114.99/mo

Pro Add-On

An optional-but-essential add-on for any plan that unlocks premium features like the Frase AI Writer, keyword search volume, and SERP data enrichment.

$35/mo

Frequently Asked Questions

Top Alternatives to Frase

Surfer SEO

Choose Surfer SEO if your primary focus is on granular, data-driven on-page optimization, as its 'Content Editor' is widely regarded as an industry leader.

MarketMuse

MarketMuse is a better fit for enterprise teams needing a comprehensive content strategy platform with advanced topic modeling, content inventory analysis, and predictive insights.

Jasper

Jasper is a superior choice for users who need a versatile AI writing assistant for a wide variety of content (ads, emails, social media) rather than an end-to-end SEO article workflow tool.

Ready to get started?

Join thousands of users and see how Frase can transform your workflow today.

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