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Frase

Paid
seocontent marketingai writercontent optimizationserp analysiscopywritingcontent briefmarketingsaas

Frase excels at creating data-driven content briefs and optimizing articles for search engines. While its core research and optimization tools are top-tier, its AI writing capabilities are an add-on and may not be as advanced as dedicated AI writing platforms.


Frase is an AI-powered tool that helps you research, write, and optimize high-quality SEO content in minutes.

Frase is an end-to-end AI software designed for content marketers, SEO specialists, and marketing agencies to streamline their content creation workflow. The platform helps users create content that ranks on search engines by providing tools for research, outlining, writing, and optimization. It analyzes the top search results for a given keyword to generate data-driven content briefs, identifying key topics, questions, and statistics to include. Users can leverage the built-in editor to write content while receiving real-time feedback and a topic score, which compares their draft against top-ranking competitors. Frase also includes an AI writer, available as an add-on, to help generate drafts, rewrite paragraphs, and answer questions. The platform aims to consolidate several tools into one, reducing the time and effort required to produce comprehensive, well-optimized articles that have a higher chance of performing well in organic search.

Pros

  • Excellent for building comprehensive, data-driven content briefs quickly.
  • Combines research, outlining, and optimization in a single workflow.
  • Content Editor provides actionable, real-time scoring to improve SEO.
  • Google Search Console integration offers valuable performance insights.
  • Reduces time spent on manual SERP research.

Cons

  • Key AI writing features require a paid 'Pro' add-on.
  • The UI can feel cluttered and has a learning curve.
  • Document credit limits on lower-tier plans can be restrictive.
  • AI-generated text often requires significant manual editing for quality.

Key features

  • Automated content briefs based on SERP analysis
  • Content optimization editor with a real-time topic score
  • Competitor analysis and content gap identification
  • Question research from sources like Google, Reddit, and Quora
  • Outline builder using headings from top-ranking pages
  • Google Search Console integration for content analytics
  • Team collaboration with project folders and shareable links
  • AI writer for generating and refining copy (as a paid add-on)

Integrations

Google Search ConsoleWordPressGoogle Docs

Target audience

SEO professionals, content marketers, marketing agencies, and freelance writers focused on organic search traffic.


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Founded

2016

Headquarters

Boston, USA

Pricing Tiers

Solo

$14.99/mo

Basic

$44.99/mo

Team

$114.99/mo


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