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Frase

Paid
seocontent marketingai writercopywritingcontent optimizationserp analysiskeyword researchcontent brief

An AI-powered content marketing tool that helps SEOs and marketers research, write, and optimize high-ranking articles by integrating content brief creation, AI writing, and on-page optimization into a single workflow.

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Frase is an end-to-end SAAS platform designed to streamline the SEO content creation process. It helps users produce articles that are more likely to rank high on search engine results pages (SERPs). The platform's core advantage is its unified workflow, which starts with analyzing top search results to automatically generate detailed content briefs. Users can then leverage its built-in AI writer and content editor to create or optimize articles against recommended keywords and topics, receiving a real-time optimization score. Primarily serving SEO professionals, content marketers, and digital agencies, Frase's value proposition lies in saving hours of manual research and improving content quality for organic search.

Pros

  • Excellent automated content brief generation based on SERP analysis.
  • Integrates content research, writing, and optimization into a single, efficient workflow.
  • Direct integration with Google Search Console to identify content decay and optimization opportunities.
  • Real-time content scoring provides actionable feedback during the writing process.
  • The Outline Builder feature is a powerful tool for structuring articles quickly.

Cons

  • The user interface can feel complex and overwhelming for new users.
  • Base AI writing credits can be limited, often requiring purchase of the 'Pro AI Add-On' for heavy use.
  • The quality of AI-generated content can be inconsistent and requires significant human editing.
  • Fewer native integrations compared to some competitors.

Key features

  • AI-Powered Content Briefs
  • AI Writer & Text Generation
  • Content Optimization Editor with Real-Time Scoring
  • SERP Analysis & Topic Modeling
  • Google Search Console Integration
  • Outline Builder
  • Content Analytics and Decay Tracking

Integrations

Google Search ConsoleWordPress (via plugin)Google Docs (via add-on)HubSpot CRM

Target audience

SEO managers, content marketers, freelance writers, and marketing agencies focused on producing and optimizing content for organic search traffic.

Ratings & Reviews

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Key Metrics

Founded

2016

Headquarters

Boston, USA

Pricing Tiers

Solo

For individuals managing their own sites. Includes 1 user seat, writing and optimizing 4 articles per month.

$14.99/mo

Basic

For SEOs and marketers with larger content needs. Includes 1 user seat, writing and optimizing 30 articles per month.

$44.99/mo

Team

For teams and agencies needing collaboration. Includes 3 user seats (can add more for a fee) and unlimited articles.

$114.99/mo

Pro AI Add-on

An optional add-on for any plan. Provides unlimited AI word generation, access to better AI models like Frase Chat, and other premium AI features.

+$35/mo

Frequently Asked Questions

Top Alternatives to Frase

Surfer SEO

Choose Surfer SEO if your priority is its highly-regarded on-page optimization editor and correlational data analysis, which many find to be best-in-class.

MarketMuse

A better choice for large enterprises needing a comprehensive platform for content strategy, planning, and inventory management, beyond just single document optimization.

Jasper (formerly Jarvis)

Opt for Jasper if your primary goal is high-volume, creative AI content generation across many formats (e.g., ads, social media, blogs) rather than a dedicated SEO focus.

Ready to get started?

Join thousands of users and see how Frase can transform your workflow today.

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