How does the new Jenny Craig work?

The new Jenny Craig is an e-commerce brand. You select a meal plan online, and a box of chef-crafted, pre-portioned meals and snacks is delivered to your home. The program combines this food delivery with personalized coaching via phone or video to support your weight loss journey.

Jenny Craig meals are a mix of frozen and shelf-stable items to ensure convenience and variety. The frozen items are designed to be heated in a microwave, while other items like snacks, bars, and some breakfasts are ready-to-eat.

What is the coaching like?

Coaching is a key component and is now delivered remotely. Members are paired with a personal coach for one-on-one sessions conducted over the phone or via video call. These sessions are designed to provide motivation, accountability, and personalized guidance throughout the program.

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Jenny Craig

Paid

weight losshealthmeal deliverydiet planfood servicecoachingnutritionwellnesse-commerce

A comprehensive weight loss program combining chef-crafted, pre-portioned meal delivery with personalized coaching to provide a structured, convenient, direct-to-consumer path to achieving weight management goals.

Try it out

Jenny Craig offers a structured weight loss solution by delivering pre-portioned, prepared meals directly to customers. The program is designed for individuals seeking convenience and a clear path to weight management without the need for cooking or calorie counting. Its core value proposition lies in its all-inclusive system combining food, a simple-to-follow plan, and personalized coaching support. Following its 2023 relaunch as an e-commerce-only brand, the service now focuses on a direct-to-consumer model, foregoing its previous physical locations. This shift enhances accessibility but changes the nature of its long-standing coaching and community support model.

Pros

Extreme convenience with meals delivered directly to your door, eliminating meal planning and prep.
Highly structured plan removes guesswork and the need for manual calorie counting.
Includes personalized one-on-one coaching for support and accountability.
Offers a variety of food choices across different menus to prevent diet fatigue.

Cons

High recurring cost compared to grocery shopping and cooking at home.
Reliance on processed and frozen foods may not suit preferences for fresh ingredients.
May not teach sustainable, long-term cooking and nutrition skills for life after the program.
The e-commerce model lacks the in-person community and support of the brand's original format.

Key features

Chef-crafted meal delivery including breakfasts, lunches, dinners, and snacks.
Personalized one-on-one coaching sessions.
Science-backed intermittent fasting plan.
Online member portal for progress tracking and resources.
Specialized 'Recharge Bars' to curb hunger during fasting periods.
No calorie counting, points, or complicated food rules.

Integrations

Online Member PortalPhone-based CoachingVideo Call CoachingCommunity Forums

Target audience

Individuals seeking a structured and convenient weight loss solution who prefer not to shop for, prepare, or cook meals, and who value a comprehensive system with integrated coaching.

Ratings & Reviews

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Key Metrics

Founded

1983

Headquarters

Fort Washington, USA

Pricing Tiers

Simple Meal Plan

Includes 7 breakfasts, 7 lunches, and 7 dinners designed for weight loss. Does not include snacks.

$25.99/day

Essential Meal Plan

A more comprehensive plan that includes 7 breakfasts, 7 lunches, 7 dinners, plus 7 snacks and 7 desserts.

$29.99/day

Club Jenny Craig

An optional annual membership that unlocks a 20% discount on meal plans and provides access to exclusive perks and resources.

$99/year

Frequently Asked Questions

Top Alternatives to Jenny Craig

Nutrisystem

Choose Nutrisystem for a very similar meal-delivery model, often at a different price point and with a different food menu, though both are now owned by the same parent company.

WW (WeightWatchers)

Opt for WW if you prefer a flexible, points-based system that allows you to cook your own food and eat out while receiving group or personal coaching.

Noom

Select Noom if you are looking for a mobile-first, psychology-based approach to weight loss that focuses on behavior change and coaching without meal delivery.

Ready to get started?

Join thousands of users and see how Jenny Craig can transform your workflow today.

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