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Lavender

Freemium
sales engagementemail marketingai assistantproductivityprospectingcopywritingsdrsales techlead generation

Lavender is an AI-powered sales email coach that integrates with your inbox to help sellers write more effective emails faster, providing real-time feedback, scoring, and personalization suggestions to boost reply rates.

Try it out

Lavender is an AI-driven browser extension and platform specifically designed for sales professionals to enhance their email outreach. It integrates directly into common email clients and sales engagement platforms, offering real-time analysis and coaching as users compose messages. The intended audience includes Sales Development Representatives (SDRs), Account Executives (AEs), and their managers who want to improve prospecting effectiveness. Lavender's core value proposition is its data-backed engine, which analyzes millions of successful and unsuccessful emails to provide actionable advice on tone, structure, length, and personalization. By scoring emails before they are sent and suggesting improvements, the tool empowers sales teams to save time, learn from data, and ultimately secure more meetings.

Pros

  • Provides real-time AI coaching and email scoring directly within Gmail, Outlook, SalesLoft, and Outreach.
  • Personalization Assistant feature rapidly researches prospects and suggests relevant talking points.
  • Offers a mobile app for writing and analyzing sales emails on the go.
  • Data-driven insights are based on analysis of millions of B2B sales emails, improving the reliability of suggestions.
  • Includes a team dashboard for sales leaders to track performance, identify coaching opportunities, and share best practices.

Cons

  • The free tier is highly restrictive, offering only five email analyses per month.
  • Over-reliance on the tool's suggestions can sometimes lead to formulaic emails that lack a personal, unique voice.
  • Pricing can become expensive for large teams, especially at the Pro tier required for key features like the Personalization Assistant.
  • The focus is almost exclusively on email, lacking native support for other sales communication channels like social media or call scripts.

Key features

  • AI Email Scoring and Analysis
  • Real-time Writing Assistant
  • Personalization Assistant
  • Subject Line Analysis
  • Tone and Sentiment Check
  • Centralized Team Snippet Library
  • Coaching Dashboard and Analytics
  • Mobile App Companion

Integrations

GmailOutlookSalesLoftOutreachHubSpotSalesforceLinkedIn Sales NavigatorGoogle CalendarMicrosoft 365

Target audience

Sales Development Representatives (SDRs), Account Executives (AEs), Sales Leaders, and Revenue Operations (RevOps) professionals aiming to improve email outreach performance and booking rates.

Ratings & Reviews

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Key Metrics

Active Users

10,000+ sales teams

Founded

2020

Headquarters

Atlanta, USA

Pricing Tiers

Free

Includes the Lavender Email Score and Basic Writing Assistant for up to 5 email analyses per month. Good for individual evaluation.

Free

Starter

Includes everything in Free, plus unlimited email scores, advanced writing assistant, tone and formality check, and mobile app access.

$39/mo

Pro

Includes everything in Starter, plus the Personalization Assistant, team coaching views and analytics, and a centralized team snippet library.

$59/mo

Enterprise

Includes everything in Pro, plus advanced enterprise controls, Salesforce integration, custom onboarding, and dedicated support.

Custom

Frequently Asked Questions

Top Alternatives to Lavender

Regie.ai

Choose Regie.ai if you need an AI platform that generates entire sales sequences and content campaigns, rather than focusing on optimizing human-written emails.

Grammarly Business

A better choice for general-purpose writing enhancement across all business communications, though it lacks Lavender's sales-specific data and coaching features.

Gong

Select Gong for its deep intelligence and analysis of sales calls and meetings to uncover coaching insights, not for real-time email composition assistance.

Ready to get started?

Join thousands of users and see how Lavender can transform your workflow today.

Visit Lavender