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Matomo

Freemium
analyticsoss

Matomo offers a powerful, open-source web analytics platform that prioritizes user privacy and data ownership.

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Open-source web analytics.

Matomo is an open-source web analytics platform, formerly known as Piwik, that allows users to track and analyze website traffic while maintaining full control and ownership of their data. Unlike many cloud-based analytics solutions, Matomo can be self-hosted, ensuring data privacy and compliance with strict regulations like GDPR. It provides comprehensive reports on visitor behavior, conversion rates, and SEO performance, aiming to replicate and often exceed the features found in proprietary analytics tools, all without sampling data.

Pros

  • Full data ownership and privacy compliance (GDPR, CCPA, HIPAA) due to self-hosting options.
  • Comprehensive feature set comparable to leading analytics platforms, including advanced reporting and e-commerce analytics.
  • No data sampling, providing highly accurate insights into website performance.

Cons

  • Self-hosting requires technical expertise and server resources, which can be a barrier for smaller organizations.
  • The user interface, while functional, can be less intuitive or polished than some commercial alternatives.
  • Community support is robust, but dedicated professional support may come at an additional cost for self-hosted versions.

Key features

  • Real-time visitor tracking and reporting.
  • Customizable dashboards and segments.
  • E-commerce analytics with sales, orders, and product performance tracking.
  • Heatmaps, Session Recordings, and A/B Testing (available as premium features/plugins).
  • Goal conversion tracking and campaign attribution.

Integrations

WordPress (via official plugin)Magento (via various extensions)Shopify (via third-party integrations)Drupal (via contributed modules)Google Tag Manager (for tracking code deployment)Numerous APIs for custom integrations

Target audience

Organizations, businesses, and individuals who require robust web analytics with a strong emphasis on data privacy, ownership, and compliance, particularly those seeking an open-source alternative to proprietary solutions.

Ratings & Reviews

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Key Metrics

Active Users

1M+

Founded

2007

Headquarters

Auckland, New Zealand

Pricing Tiers

Matomo On-Premise (Self-Hosted)

The open-source software that you host on your own server. Requires technical expertise for setup and maintenance.

Free (software only)

Matomo Cloud

Fully managed, cloud-hosted analytics service by Matomo, with various plans for different traffic volumes.

Starts at $19/mo (for 50,000 hits)

Enterprise (Cloud & On-Premise)

Custom solutions for large organizations needing advanced features, higher hit limits, and dedicated support.

Custom

Frequently Asked Questions

Top Alternatives to Matomo

Amplitude

Popular alternative with overlapping features and a strong user base.

Discourse

Well-regarded competitor with similar workflows and integrations.

Fathom Analytics

Trusted option for teams comparing capabilities and pricing.

Ready to get started?

Join thousands of users and see how Matomo can transform your workflow today.

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