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OneSignal

Freemium
pushmessaging

OneSignal provides a comprehensive platform for businesses to engage their users with intelligent push notifications, in-app messaging, email, and SMS.


Push notifications and messaging.

OneSignal is a leading customer engagement platform that helps developers and marketers communicate effectively with their audience across multiple channels. It allows for the sending of highly targeted and personalized messages, enabling businesses to retain users, drive conversions, and build stronger relationships. The platform differentiates itself through its robust API, extensive SDK support for various platforms, and advanced segmentation and A/B testing capabilities, making it a flexible solution for varying business needs from startups to enterprise.

Pros

  • Supports a wide array of platforms and SDKs, including web, mobile (iOS/Android), and email, making it highly versatile for cross-channel marketing.
  • Offers generous free tier with substantial features, allowing small businesses and startups to get started without immediate costs.
  • Provides advanced segmentation, personalization, and A/B testing features to optimize engagement strategies and improve message effectiveness.

Cons

  • Advanced analytics and specific reporting features are often locked behind higher-tier plans, which can be limiting for growing businesses.
  • The drag-and-drop email editor can be somewhat basic for users accustomed to more sophisticated email marketing platforms, requiring HTML knowledge for complex layouts.
  • While excellent for notifications, the email/SMS capabilities are often seen as supplementary to dedicated email or SMS marketing tools, lacking some deep functionality.

Key features

  • Push Notifications (Web, Mobile)
  • In-App Messaging
  • Email Marketing
  • SMS Messaging
  • Audience Segmentation & Targeting

Integrations

WordPressShopifyMagentoSegmentMixpanelFirebase

Target audience

Developers, marketers, and product managers at businesses of all sizes looking to improve customer engagement and retention through multi-channel messaging.


Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

1M+

Founded

2014

Headquarters

San Mateo, California, USA

Pricing Tiers

Free

Unlimited subscribers, web push, mobile push, in-app messaging, basic analytics, and API access.

Free

Growth

Advanced analytics, email, SMS, A/B testing, segmentation, and dedicated support for growing businesses.

$99/mo

Professional

Premium features including advanced deliverability, enhanced support, and custom integrations for enterprise-level needs.

Custom


Frequently Asked Questions


Top Alternatives to OneSignal

AB Tasty

Popular alternative with overlapping features and a strong user base.

ActiveCampaign

Well-regarded competitor with similar workflows and integrations.

Aircall

Trusted option for teams comparing capabilities and pricing.

Ready to get started?

Join thousands of users and see how OneSignal can transform your workflow today.

Visit OneSignal