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SerpApi

Freemium
apiserpweb scrapingseodata extractiongoogle searchdeveloper toolsjsonmarketing datarank tracking

A real-time API that allows developers to scrape search engine results pages, handling proxies and CAPTCHAs to deliver structured JSON data from Google, Bing, Baidu, and other major search engines.

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SerpApi provides developers with a real-time API to scrape search engine results pages from providers like Google, Bing, and Baidu. The service manages the complexities of proxies, CAPTCHA solving, and parsing the constantly changing HTML of search results. This enables SEO professionals, data scientists, and businesses to programmatically access accurate search data for rank tracking, competitive analysis, and market research without building their own scrapers. Its primary value is delivering consistent, structured JSON from unstructured web data, saving significant development time and resources. The platform supports a vast array of search types, including organic results, ads, local packs, and shopping data.

Pros

  • Fully handles proxy management, browser emulation, and automated CAPTCHA solving.
  • Delivers clean, structured JSON output, eliminating the need for manual HTML parsing.
  • Supports a wide array of search engines (Google, Bing, Baidu, etc.) and result types (Maps, Shopping, News).
  • Offers a 'Legal Shield' program providing indemnification for customers against scraping-related claims.
  • Provides official client libraries for major programming languages like Python, Node.js, Ruby, and Java.
  • High reliability and fast API response times for real-time data needs.

Cons

  • Pricing can become expensive for high-volume scraping needs compared to a self-managed solution.
  • The search-credit based system can be consumed quickly, especially during development and testing phases.
  • As a third-party service, it represents a potential single point of failure for dependent applications.
  • There can be a delay in support for new or experimental SERP features introduced by Google.

Key features

  • Real-time SERP data scraping
  • Support for Google, Bing, Baidu, DuckDuckGo, Yahoo!, and Yandex
  • Access to various search verticals like Images, News, Maps, and Shopping
  • Automated CAPTCHA solving
  • Managed, rotating proxy network
  • Structured JSON, HTML, or CSV results
  • Geotargeted searches from any location in the world
  • Official 'Legal Shield' indemnification

Integrations

PythonNode.jsRubyPHPGoJavaC#ZapierMake (Integromat)n8n.ioLangChain

Target audience

Developers, SEO professionals, data scientists, marketing agencies, and enterprises that require programmatic access to search engine data for analysis and application development.

Ratings & Reviews

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Key Metrics

Active Users

5,000+ companies

Founded

2017

Headquarters

Austin, USA

Pricing Tiers

Free

Includes 100 free searches per month. For testing and very low-volume projects.

Free

Developer Plan

Includes 5,000 searches per month. Ideal for developers and small projects.

$50/mo

Production Plan

Includes 15,000 searches per month. Suited for applications in a production environment.

$130/mo

Big Data Plan

Includes 30,000 searches per month. For more data-intensive applications.

$250/mo

Enterprise

Custom plans with higher search volumes, dedicated support, and enterprise features.

Custom

Frequently Asked Questions

Top Alternatives to SerpApi

Bright Data

A comprehensive web data platform chosen for large-scale enterprise data collection that goes beyond just SERPs, offering proxy networks and datasets as separate products.

ScraperAPI

A general-purpose web scraping API that handles proxies and anti-bot measures, but requires users to build their own parsers to structure the SERP data.

DataForSEO

A direct competitor focused exclusively on SEO-related APIs, offering a wider range of specific SEO data points which may be preferable for specialized marketing tools.

Apify

A broader web scraping and automation platform that offers pre-built scraping 'actors' for Google Search, which may appeal to users looking for an integrated cloud automation workflow.

Ready to get started?

Join thousands of users and see how SerpApi can transform your workflow today.

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