How does Clearbit collect and maintain its data?

Clearbit uses a proprietary AI engine to crawl millions of public sources, including websites, social media profiles, and legal filings, while cross-referencing this data with its partnership network to verify accuracy and provide real-time updates.

Can Clearbit automatically update my existing Salesforce records?

Yes, Clearbit features a native, two-way integration with Salesforce that allows for automatic record enrichment, real-time lead routing based on firmographic attributes, and retroactive database cleaning to ensure sales data never goes stale.

What is Clearbit Reveal and how does it help with deanonymization?

Clearbit Reveal identifies the companies visiting your website by mapping their IP addresses to its extensive database of firmographic profiles, allowing marketing teams to target anonymous visitors with personalized content or ads.

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Clearbit

Paid

dataenrichment

Clearbit is a premier B2B data enrichment and intelligence platform that leverages AI to provide real-time lead scoring, firmographic insights, and intent signals for modern marketing and sales teams.

Try it out

Data enrichment and lead intelligence platform powered by AI.

Clearbit provides a suite of data-driven tools designed to de-anonymize web traffic, enrich inbound leads, and identify high-intent prospects. By integrating directly with CRMs like Salesforce and HubSpot, or marketing automation platforms like Marketo, it automatically appends over 100 data points—including company size, industry, technology stack, and job titles—to every record. Its AI-powered 'Capture' feature proactively identifies new accounts that match a company's Ideal Customer Profile (ICP), while its Reveal API helps site owners identify which companies are visiting their website in real-time.

Pros

Provides real-time enrichment that instantly fills in missing lead data during form submissions to reduce friction and improve conversion rates.
Offers powerful website deanonymization features that allow marketing teams to see which companies are browsing their site even if they haven't converted.
Integrates seamlessly with Slack to provide immediate sales alerts when high-value accounts or target prospects visit key pricing pages.

Cons

The premium pricing structure and absence of a transparent public price list make it less accessible for early-stage startups with limited budgets.
Implementation can be technically demanding, often requiring a dedicated operations professional to optimize RevOps workflows between Clearbit and advanced CRM setups.
Data accuracy for smaller, international businesses or niche local markets can occasionally be less robust compared to its coverage of major North American tech companies.

Key features

Enrichment
Reveal
Prospector

Integrations

SalesforceHubSpotSegmentZapierMarketoPardot

Target audience

B2B sales teams, Marketing teams, Revenue operations

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

5,000+

Founded

2012

Headquarters

San Francisco, CA

Pricing Tiers

Free Connect

Basic lead enrichment for smaller teams and individual use cases.

Free

Growth

Essential features for growing teams needing deeper insights and integrations.

$99/mo

Business

Advanced features, extensive data, and dedicated support for enterprise teams.

Custom

Frequently Asked Questions

Top Alternatives to Clearbit

Apollo.io

Consider choosing Apollo.io over Clearbit if you need an all-in-one sales engagement platform that includes built-in email sequencing and a large native B2B contact database at a lower entry price point.

ZoomInfo

Consider choosing ZoomInfo over Clearbit if your sales team requires deep organizational charts and granular intent data for large-scale enterprise prospecting rather than just real-time inbound enrichment.

Lusha

Consider choosing Lusha over Clearbit if your primary goal is quickly finding direct-dial phone numbers and mobile contacts for individual prospects via a simple browser extension.

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Join thousands of users and see how Clearbit can transform your workflow today.

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