How does ZoomInfo's intent data work?

ZoomInfo utilizes specialized 'Intent' data derived from billions of online behavior signals to identify companies actively researching specific topics, allowing your sales team to reach out to prospects exactly when they are in a buying cycle.

Does it integrate with Salesforce and HubSpot?

Yes, ZoomInfo offers native high-level integrations with major CRMs like Salesforce, HubSpot, and Microsoft Dynamics, enabling seamless one-click data exports and automated record enrichment to keep your database updated.

How does ZoomInfo ensure data accuracy?

ZoomInfo employs a multi-step verification process including automated machine learning algorithms and a large internal human research team to manually verify millions of records on a recurring basis.

Back to Fastren

ZoomInfo

Paid

b2bdata

ZoomInfo is a comprehensive B2B intelligence platform that leverages a massive proprietary database to provide sales and marketing teams with accurate contact data, company insights, and real-time intent signals.

Try it out

ZoomInfo provides a massive database of verified business contacts and company profiles, serving as a foundational tool for go-to-market teams. It utilizes sophisticated AI to track buyer intent, website visitor identities, and organizational hierarchies, allowing users to build highly targeted prospecting lists based on granular technographic and firmographic filters. The platform integrates deeply with CRM and Marketing Automation systems, facilitating automated data enrichment and real-time alerts when key accounts show signs of purchasing interest. Additionally, ZoomInfo includes tools for conversation intelligence and automated sales flows to streamline the entire customer acquisition lifecycle.

Pros

Provides vast technographic data allowing users to filter prospects based on the specific software and hardware their target companies currently use.
Includes a powerful 'Chorus' feature for conversation intelligence that analyzes sales calls to identify coaching opportunities and winning talk tracks.
Offers a 'VisitorIntel' tool that deanonymizes B2B website traffic to show which specific companies are browsing your site in real-time.

Cons

The high annual commitment and complex multi-year contract structures can be cost-prohibitive for smaller businesses or solo entrepreneurs.
Occasional inaccuracies in direct-dial mobile data can lead to wasted outreach efforts despite the platform's high overall data quality.
The robust feature set and deep interface require a significant learning curve and dedicated training for teams to fully master.

Key features

Contact database
Intent data
Enrichment

Integrations

SalesforceHubSpot OutreachSalesloftMicrosoft Dynamics 365

Target audience

Sales, Marketing, Recruiting, Business Development

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

30,000+

Founded

2007

Headquarters

Vancouver, WA

Pricing Tiers

Professional

Essential features for individuals and small teams focused on lead generation.

$15,000/year

Advanced

Enhanced features for growing teams needing deeper insights and integrations.

Custom

Elite

Full suite for enterprise organizations requiring comprehensive data and analytics.

Custom

Frequently Asked Questions

Top Alternatives to ZoomInfo

Cognism

Popular alternative with overlapping features and a strong user base.

Lusha

Well-regarded competitor with similar workflows and integrations.

Clearbit

Trusted option for teams comparing capabilities and pricing.

Ready to get started?

Join thousands of users and see how ZoomInfo can transform your workflow today.

Visit ZoomInfo