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Vitacost

Free
e-commercehealth & wellnessvitaminssupplementsretailorganic foodnutritionnatural productsdiscount shopping

An online retailer offering a vast selection of discounted vitamins, supplements, organic foods, and natural personal care products from thousands of brands, including its own private label.

Try it out

Vitacost operates as a large-scale e-commerce marketplace for health and wellness consumers, offering an inventory of over 40,000 products from more than 2,500 brands. The platform primarily serves customers seeking significant discounts on vitamins, supplements, organic groceries, and natural beauty products compared to traditional retail. Its core value proposition lies in combining competitive pricing, a massive selection, and the convenience of online shopping. By offering frequent promotions and a 'Set & Save' subscription service, Vitacost positions itself as a cost-effective, one-stop-shop for health-conscious individuals and families. As a subsidiary of The Kroger Co., it also leverages a robust distribution network and its own Vitacost-branded product line to enhance value.

Pros

  • Extensive product selection with over 40,000 items.
  • Prices are consistently lower than most brick-and-mortar health food stores.
  • Frequent sales, promotional codes, and an extra discount for auto-delivery.
  • Specializes in products for specific dietary needs like gluten-free, vegan, and non-GMO.
  • Detailed product information and extensive customer reviews are available for most items.

Cons

  • Shipping is only free above a certain order threshold (e.g., $49 in the US).
  • Customer service response times and resolutions can be inconsistent.
  • Popular products can go out of stock frequently.
  • Website design and user experience can feel less modern than some competitors.

Key features

  • Extensive e-commerce catalog for health and wellness products.
  • 'Set & Save' auto-delivery subscription service with discounts.
  • Advanced product search and filtering by brand, diet, certifications, and price.
  • Customer ratings and review system on product pages.
  • Educational content library via the 'On the Vine' blog.
  • Mobile applications for iOS and Android.
  • Regular email promotions and site-wide sales events.

Integrations

PayPalApple PayVisaMastercardAmerican ExpressDiscoverAfterpay

Target audience

Health-conscious consumers, families, athletes, and budget-shoppers looking for discounts on vitamins, supplements, organic groceries, and natural personal care products.

Ratings & Reviews

0.0

Based on 0 reviews

Key Metrics

Active Users

1M+ users

Founded

1994

Headquarters

Boca Raton, FL

Pricing Tiers

Standard Purchase

Pay-as-you-go for individual products. Free shipping is typically available on orders over $49 (or $25 for Vitacost brand products).

Varies

Set & Save Subscription

Auto-delivery subscription for recurring items. Includes a 15% discount on thousands of participating brands and flexible scheduling.

Varies

Frequently Asked Questions

Top Alternatives to Vitacost

iHerb

A direct competitor with a very similar business model and product range, iHerb is often chosen for its strong international shipping capabilities.

Thrive Market

A membership-based platform that offers a more curated selection of organic and non-GMO products, ideal for users seeking a premium, filtered shopping experience.

Swanson Health Products

Another major online vitamin seller, Swanson is a strong alternative known for its own extensive line of low-cost, private-label supplements.

Amazon

Offers an enormous variety of health products and may be preferred by Prime members who prioritize fast, free shipping over a specialized shopping experience.

Ready to get started?

Join thousands of users and see how Vitacost can transform your workflow today.

Visit Vitacost